There is a significant reason why people say that keywords are essential for SEO blog strategies. If your blog lacks the right keywords, it will be difficult for people to find it on the web. One way to increase your blog’s visibility is to use the right keywords to help you drive more traffic to your blog.
Many bloggers struggle to get visitors to their blogs because they lack the idea of keywords and how useful they can be. If you are a new blogger, you need to take keyword research seriously. Getting the right keywords for your blog is the first step to being a successful blogger.
Many newbies do not usually do keyword research at all. Some even use the most popular keywords. The disadvantage of using the most popular keywords is that your blog will most likely not be on the first few search engines’ pages.
Now, I understand that understanding “keyword strategy” could be pretty overwhelming and time-consuming as a new blogger. That is why this guide has been put in place to help you understand how you can find keywords for your blog without using paid tools.
Keywords – What are they?
The purpose of every blogger is to drive traffic to their blogs. It is the primary way they can make more money if they have monetized the blog. The first step in driving traffic to your blog is to understand keyword strategies.
In simple terms, keywords are words or phrases your potential visitors type into search engines whenever they search for information. A keyword does not necessarily have to be one word or two; it could be three words and above.
For example, keywords could be “cookies” or “organic cookies,” and they could also be long-tailed like “organic cookies restaurants in Houston.”
Using the right keywords gets you directly to your customers. It is always good to tailor your blog around the keywords that people search for on search engines.
Why are Keywords Important for Blogs?
Let’s keep this simple, one of the ways to get to your potential audience online is to ensure your blog is on the front pages of search engines. Using the right keywords as a blogger will help your blog get to the front pages. Always remember that the more traffic you get, the better the possibilities of getting more revenue.
Keyword Research Tools
There are various ways to get the right keywords for your blog, and keyword research tools come here. Keywords research tools are tools used to find out what your potential visitors might be looking for online. Some of these tools give insights and metrics, allowing you to analyze the best keyword options for you.
While some of these tools are paid options, others are available for free. Our primary purpose in this blog is to find out how you can find keywords for your blog without using paid keyword tools.
Free Keyword Tools
A newbie blogger who is low on a budget does not have to use paid keyword tools before getting the right keywords; he could start with free keyword research tools. Several keyword research tools like PPCexpo keyword planner are available for free; let’s check out some of them:
Google Related Question
You will be surprised to find out that you can use Google to search for keywords. Anytime you search for a particular term on Google, you may have noticed that as you scroll down on the resulting page, you will see the tag “PEOPLE ALSO ASK.”
If you check through the questions, you will find out that they are closely related to your searched term. These are keywords people have asked on Google. Google is only presenting them to you as ideas you can use to incorporate in your blog.
Google Related Searches
You may also have noticed that whenever you scroll down to the bottom of a searched page on Google, there is a box with the tag “SEARCHES RELATED TO.” If you also check through them, you will realize they are keywords you can use to improve your blog. They are also keywords people have been searching for on Google.
What Google Trends will do is to visualize the search popularity of your keyword over time. You can use this to know the time of the year a particular keyword performs better by checking for the previous few years’ metrics.
Some keywords are more useful in December than any other months of the year, i.e., seasonal. You can then modify your blog content according to season and time. Google Trends also helps to prevent targeting the wrong keywords.
Another way to find the right keywords for your blog is to use Google suggestions. This particular method is most specifically useful for long-tail keywords. All you have to do is to type your keywords into Google’s search bar. Before you click on enter or proceed, you will notice a drop-down of keywords just under your typed keyword.
Google Keyword Planner
Consider this tool as one of the most crucial keyword research tools for any beginner blogger. It helps you generate new keyword ideas and also gives you an analysis of how a particular keyword will perform. The tool is helpful for SEO and PPC campaigns.
To use Google Keyword Planner, all you need to do is to create a Google Ads account. As long as you have a Google account, you can proceed to create a Google Ads account.
Navigate your way to Keyword Planner after logging in on Google Ads and setting up your account. Locate the tab “Discover new keywords” and search for new keyword ideas by entering your niche idea into the search bar.
It is not compulsory to have paid tools before finding keywords that will drive traffic to your blog. As a beginner blogger, it is better to use the free tools before trying out paid tools. While paid tools may give you more insights on keywords, free tools also go a very long way to help you drive traffic to your blog.
Various methods or tools for generating keywords are available for free. We have discussed just a few of the above. If you can take them seriously, you are assured of more traffic to your blog because they will help you understand what your potential audience is searching for on the web.