Days and nights are hectic now. We are surviving in a fearful society with existential crisis. Every time our fear of regretting a decision hold us up from taking little or severe actions for our life. A very few of us are the daredevils when it comes to taking a risk. The rest of us just sit still and pretty and say, “Oh! I had this idea, but I was too afraid to take the risk.” Are you wondering, what this has to do with inbound marketing? Keep reading and you will finally find out how your existential fear is related to inbound marketing.
There has been a lot of debates and discussions about the inbound and outbound marketing strategies. Many business personnel suggest that inbound marketing is all about developing quality content to attract customers toward the product and services provided by a particular company. On the contrary outbound marketing escalate their strategy on buying ads and then waiting for leads.
What Is Premortem Buyer’s Remorse?
Inbound marketing is a form of attracting customers through content, blog post and articles and their inbound call are a crucial feature. A company trying to sell its goods and/or services ought to invest in inbound marketing. This will generate a heap of sustainable and quality leads for sale rather than cold calls. However, outbound marketing like cold calls, cold email and so on do create an impact on the customer. But, customers tends to ignore and pay less attention to this techniques. The movie starring Leonardo de Caprio “Wolf of Wallstreet” was the golden age where you strive upon customers to finalize the deal. Unfortunately, those sales techniques are losing their aura. Customers no more believe and fall into the pits of cold calling because they are in the fear of regretting the decision of purchasing the product or services. This is known as premortem buyer’s remorse.
How inbound marketing help organisations?
To remove such negative tensions it has become necessary for an organisation to invest in inbound marketing. This marketing strategy helps the customer with complete projection and valuable information about the products or services of a company. When a company reassures detailed information about products and services, the customer is optimistic about purchasing without much objection. The internet has done an impeccable job at globalising because everything is just one call away. You have issues with your product, inbound call facilities are all ears to listen and solve. Everything is connected in this world. From society to marketing and to globalising. It is just like the universal connection of life on earth and the black hole theory.
Inbound marketing strategy to get rid of premortem buyer’s remorse
It is natural for every customer’s to have little doubt when it comes to purchasing stuff virtually. They need more details say, for example, if a customer is willing to buy a mobile phone online he/she will search for more information rather than just looking at the picture of the phone and purchasing it immediately. Nobody wants to regret purchasing a service or product. When a customer checks the product or service on a website, they are elaborated and explained efficiently. Moreover, there are services for returns or exchange. If you have any complaints to register regarding a product or service then perfect inbound call is the right way to direct the customer toward boundless resolutions. Tapping your smartphone to make a call is much easier than filling up a form or a chat with the robo.
At the very beginning, you were probably perplexed about the relation between your fear and inbound marketing. Isn’t it similar when your fear holds you back from buying the most desired product? With the help of inbound marketing and their detail information about products and services. This helps you to take a better decision and there are no chances of remorse on your decision. The best way for an organisation to get of rid of premortem buyer’s remorse is by planning and investing in inbound marketing strategy. Go with the flow, when technologies are helping you to reach a wide range of public. Large companies are initiating the idea of inbound marketing to make a brand name in the market domain. If you are a company who is still stuck with the cold calling facilities to generate leads then you must take a step back and invest in inbound marketing.