Many Texas small businesses have taken the stance that internet marketing in Dallas is not that important. The reality is that nothing could be further from the truth. This form of marketing has been around for years now and shows no sign of going defunct anytime soon. The small businesses who fail to use this marketing method most commonly state time or money as the reasons why. There are even some who say that they just don’t care. The latter is indeed a bad one because the fact of the matter is that consumers do care.

Yes, maintaining an email campaign, engaging in social media, and maintaining a search optimized website may seem like a heavy workload, but the truth is that it’s a whole lot easier to manage than most small business owners realize. There are countless tools out there that essentially automate the entire process, helping deliver consistent updates, whilst also granting access to tracked data that can prove to be invaluable when trying to reach your target audience. If you take anything from all of that, it should be the part regarding the data, because small businesses have a lot to gain from what they see during a Dallas internet marketing campaign.

Online or Offline Marketing… Do You Have to Choose One or the Other?

Many of the Texas-based businesses that steer clear of Dallas internet marketing are those that do not actually sell online. With so many other things to do for the business, this form of marketing seems somewhat unnecessary. Customers don’t necessarily care about whether or not you do business online but rather take to the internet to find businesses nearby that offer the products and services they are looking for. They are not all online to shop, and an increasing number are actually taking to the internet to find small businesses to shop at in a bricks and mortar location. Paying attention to both online and offline marketing can see small businesses increase their sales in rather dramatic fashion.

The numbers reveal the true story, with one in four Americans purchasing something online at least once per week. It’s also estimated that 70% of all Facebook users log on to the social media sites every day, and let’s also not forget that the average smartphone user picks up their phone about 1,500 times in a single week. You can see why internet marketing in Dallas is now more important than ever. Sitting back and ignoring online marketing means losing customers to the competition.

If there is only one reason that you should take into consideration when considering whether Dallas internet marketing can help your small business, then you should be aware that majority of the consumers are shopping online. Shouldn’t you be there trying to attract them?