When you invest time and money in creating a roller banner for your business, you want it to work for you. While roller banners may be cost effective, no one wants to waste money. Therefore your banner must speak directly to your audience – capture their attention and make them want to buy your product, attend your event, or find out more about your company.
Here are a few key ideas you can put into place when you are designing Pop up Banners that really get you noticed.
1. Captivate at Eye Level
Engage with your audience by putting your main message at eye level on your pull up banner. This is the place where people naturally look first. Given that you only have a few seconds to engage your audience, you want them to see your message immediately.
2. Get Set-Up Right
A banner is not going to captivate anyone when it is still in its box. You need a roller banner to be quick and easy to put up. You don’t want to waste time at the conference or trade show fiddling with an awkward banner or something you don’t know how to erect. Don’t make the mistake of choosing a cheap banner that doesn’t stay standing – make sure you also go for quality as well as a good price.
3. Use a Professional Photographer
Cheap images and irrelevant images are not right for effective Roll up Banners. You do need an image on your banner, and make sure it is professionally designed or at the very least relevant and high quality. It is a good idea to think carefully about the image you put on your banner so that you do not waste the space on something that doesn’t work for you.
4. Pick a Bold Headline
As well as the image, your headline is crucial. Add a phrase to the banner that grabs people’s attention. You can add your company name but don’t make it the first thing people see. Instead create intrigue or compelling reasons to look at your banner with a headline that makes an impact.
5. Add a Logo at the Top
Put your logo at the top of the banner so that people immediately see it and associate your message with your company. You may also want to put your company name here, or a website address if this will be more effective. Use colour effectively in your logo and make sure that it matches the colour scheme of the banner as a whole.