The online sports betting fad shows no signs of slowing down, largely owing to advancements in technology, with a steady increase in the number of people accessing online platforms via their smartphones and tablets.
As with “the real world” betting, the online segment is dominated by sports betting platforms and casinos offering real?time excitement. The perks of betting online is a relatively low entry barrier for users, so there is literally no stopping new players from joining the game.
This lucrative and ever growing industry is comes with ample opportunities and revenue potential. The growing influence of data?driven marketing and social media makes it easier than ever to get new customers. With this in mind, what does it take to develop an online sports betting platform?
Essentially, a customer?facing front end a back end area for handling bets and transactions are vital for an online betting platform of this kind. A good platform should allow registered users to access the admin area, where they can securely deposit funds, track games and results, and generally manage their accounts. In addition, certain mechanisms must be in place for customer retention (as the ability to offer free bets), as well as the customer service area to deal with FAQs and resolve potential customer issues.
If you really want to distinguish yourself in this immensely crowded online marketplace, an emphasis must be placed on a contemporary, user?friendly browsing experience. Today’s digital bettors expect certain features simply as standard. An online betting site like Netbet is a good examples of a platform that meets the expectation of even the most demanding players.
Channels for Players
Any thriving online betting system is developed to combine different platforms, ensuring a constant user experience on a number of brand touchpoints, including a modern, functional website, on both a desktop and mobile device, a smartphone app, as well as the ability to bet via USSD and SMS.
Recent analysis demonstrates that as much as 80% of users access the web via mobile devices, so soon there may arise a need to develop a platform solely for smartphones. Nevertheless, making sure that all of your clients get the same experience regardless of the devices they use to access the platform is tremendously important, as you surely don’t want anyone in your customer base to feel alienated.
Android and iOS apps offer yet another opportunity for reaching mobile sports betting aficionados, coming into their own when marketing new offers using push notifications. At this point, it’s good to know that certain restrictions to the presence of such apps in the Google Play Store commonly mean extra marketing involved to draw new customers to the apps.
As with any other online endeavor that asks users to deposit their funds part, a secure payment process is simply a must, protecting against vulnerabilities that target:
- Payment and User Information
- Custom Software
- Servers & Networks
In order to create a truly successful online sports betting platform, careful consideration should be given to all the potential risks involved. Users must feel absolutely confident that their card details are stored securely, safe from any malicious intent.
In order to be in full compliance with the betting industry’s rules and regulations in a wider sense, site owners and admins should use every opportunity to encourage responsible betting habits by providing their players with appropriate policies, including the option to set daily/weekly/monthly deposit limits.
Additionally, underage players must be prevented from signing up and placing bets. A foolproof age?verification process is required to protect both the bettor and the site owners from potential legal issues.