If our website performs poorly, then there are things that we should know about it. It is possible that our website isn’t up to a similar quality. If our website performs poorly, then this could kill our business. Our website should work like a retail storefront. When we have someone who could enter the store, it is important that the person will be attracted with our messages and advertisements. It’s important that we are able to introduce ourselves properly using effective messages. This is a common situation that is repeated for millions of times each day. Unfortunately, due to improper designs and messages, visitors are not able to see the full potentials of our website. It is important that our website can become a full representative of our company.

If the average visit time is very short, then it’s painfully obvious that we have problem with our website. We should be honest with ourselves and try to make improvements, if our design is cluttered, ugly and dated. If it does happen to our website, then it is possible that we would scare the potential customers away. People would not be impressed if our design is badly cluttered. Once they find a website with potentially better design and content, it is likely that they will switch. It means that we need to monitor the competing websites and track their improvements. It is preferable if we are able to make our websites better than theirs, By staying on top, in terms of design and content, people will remain faithful and loyal to our website.

 It’s a cold hard reality that when people stumble to our website with a rather bad design, they may promise to themselves not to visit out website again. It’s important to spread the positive impression of our website through different platforms, including social networks. Putting a newly published webpage on Facebook and Twitter can mean a lot. It is important to make sure that we are able to deliver positive marketing messages to any of the audience, even if they only see our website only for a split second. If the competing websites have better design and content, they have been inoculated against our products and services.

Before going forward with our design, it is important to ask the nearest people to find our whether our design is really worthwhile. If they find that our design is appealing, then some of the audience may also think the same. But, it is better to ask random people who have relevant interest and don’t tell them that it’s our website, if they don’t ask. If we want to succeed, it is important to be brutally honest with ourselves. We should objectively seek problems with our website and try to make improvements whenever possible. If not, visitors could get agitated with our website and they could immediately leave. The same thing applies with our physical store. If people are not comfortable with some aspects of our store, then we should consider to replace a few elements and make all the necessary changes.