Running a business is tough work. Apart from the vision required to build a brand and engage customers, there is competition to deal with and marketing opportunities that can be daunting at the best of times! Sometimes, it is essential to cut out the confusion and get back to basics.

Part of any successful customer- and client-driven business is the capacity to engage with your customers and develop a positive perception in their minds. In this digital age, it can be tempting to do everything online from behind a keyboard, but one way to build a successful brand is to use a virtual office address.

The Advantages of Having a Virtual Office

Many people choose to operate their businesses out of their homes or from a location outside of major cities. This can certainly save money, but it also means that your customers might not even be aware of your existence! Can you imagine how much more recognition you might receive if you were to hand out business cards with a London office address on them, for example? This is where paying for a virtual office address offers the following benefits:

• Location: As stated above, can you imagine the perception that your clients and customers will have of your business if they see that you have a physical address in a major city like London? Paying for a virtual office address through an experienced company neatly sidesteps the issue of having to find costly premises that your business simply cannot afford!
• Receptionist: Companies that offer virtual office addresses, like Velocity Virtual, also provide a virtual receptionist as part of the package. Virtual receptionists have become fashionable in the world of business as a cost-effective way of promoting a professional image and handling customer and client queries. Having a virtual receptionist means that you gain the benefit of an experienced, friendly, and professional receptionist, and your customers develop an enhanced perception of your business. It also means that you can get on with other business-related things safe in the knowledge that all calls are being handled.
• Office space: A virtual address that provides brand recognition and a virtual receptionist is certainly a great boon, but many companies also provide the option to use a day office up to 4 days a week for meeting clients and customers. This means that your virtual office address becomes a real physical office space should you ever need it. It also means that you can be closer to clients and customers in the big city and take full advantage of the location.

Building Your Business Brand

In an age where things seem so fast and where global economic conditions affect all of us, it is important for any new business to take advantage of any services that it can find to streamline operations and enhance its brand in the eyes of customers and clients. By renting a virtual office space, you can gain all of the benefits of an office location in a big and busy city without all of the overheads.