It’s a world of graphics and nothing here aids memory better than visual. Long before the market made a sweeping plunge toward video as a tool of marketing, text ruled. Today, textual content holds no magnetism, nor meaning, without pictorial illustration. That said, it is only logical to deduce that enterprise video is going to be the next big help to companies trying to accomplish objectives as passing information down through hierarchy to broadcasting an organizational message across the global market.
Enterprise marketing has been studied, cross-examined and applied by market moguls for years, and the given four pros have been filtered out of the horse’s mouth as the proven benefits of the technique.
Sharing knowledge requires more planning and mapping than you’d think, and when it’s within your business house, the value of enterprise video is unthinkable. It the most engaging way next to training to communicate thoughts and ideas, and when your team is geographically dispersed, nothing can beat the educational value of a video. The cloud systems host the videos on their servers that can be accessed from anywhere, at anytime, with an internet connection of average speed. Videos can be used to publish clips from web meetings so that they can be viewed by people from different locations. Outreach programs often use videos as a mode of communication with employees in different locations.
The power of video stands undisputed in trainings. The rite of passing modules through the employee populace for boning up no longer works in this age. You need your employees to have a comprehensive understanding of what’s been taught and the age old one-on-one is the only way to go about it. But, now with team scattered in different destinations and time zones across the world, convening a class is not logically recommended. Corporate learning through videos is the only option that can actualize the idea. You can create a catalog of all concerned courses in the video and have the teams watch in their respective office hours. The courses can be integrated to have the curriculums of the sessions for step-by-step guidance.
Communication between Teams and Individuals
The webcasting feature enables smooth and desired communication between company insiders. The system is reliable, it is simple to use and it has the appeal to engage a mass of people, though your audience engagement depends largely on how well the video is made. Training webcasts has made possible communication between offices in different locations in real time. It is no longer a system reserved for the executives alone. Employees belonging to the lower rank can avail them now with access authorization. Webcasting is democratized in companies nowadays to initiate mellifluous communication between employees.
Lastly, videos make the best tool of marketing in today’s era of digital fixation. Nothing educates your target market about your product and service better than videos. A nicely made, well-compiled video is a crunch to the mind. Cheek by jowl to marketing is brand awareness. Videos also promote a company’s brand awareness better than still ads. Think of TV commercials. They are after all videos and don’t they stick better than other styles of marketing such as flyers and emails? Video marketing has been proven to be more yielding for the companies and more engaging an experience for the audiences.
Videos are likely to take over all other former avenues of marketing and communication in the coming future, unless of course something more effective than that is sent out to mobilize the market. It doesn’t harm to keep an eye out through, but meanwhile, leverage enterprise video services for better communication, knowledge sharing, marketing, and training.