Increasing traffic and conversion for your online business is tough if you do not know how to reach new audience and cajole them into checking out your corporate website. Fortunately for up and coming e-businesses, social media have made this problem much easier to tackle in the 21st century: internet marketers can now gain access to a wider audience and capitalize on their merchandise without extensive investments. Nevertheless, do not rely on your cleverly worded ads as the sole tool of marketing persuasion: including visual elements into your 2016 content marketing strategy could prove far more efficient than focusing on text alone. Photography communities and apps are in this year, so if Facebook, Twitter, YouTube and SEO combined seem to have little or no effect on your website traffic, try Pinterest, Instagram, Flickr, WeHeartIt, EyeEm and other picture-oriented media tools for size.
- Attention, Please!
An average website viewer’s attention span totals as few as 7 seconds. That is all the time you have at your disposal to foster interest in potential clients and get them to keep scrolling and eventually convert. According to recent research, people will be 80% more interested into reading a post if the verbal content is accompanied by a color picture. Visual information is also more easily processed and 39% more memorable than plain text, increasing comprehension by as many as 73%. This all supports the use of multicolored pictures in marketing campaigns, so find compelling images that optimally reflect your business philosophy, create an account on a photography community and start sharing to catch attention of your potential clients.
- Content editing
Creating engaging visual content for your blog or website is the next aspect you will have to cover if you want to up conversion. There are billions of different audio-visual content tools out there which you can use: memes, infographics, gifs, videos, podcasts, and plain pictures. Custom content works better than generic, so strive to create and edit your unique visual content if you want to stand out in the crowd. Make sure the images fit the textual context: if necessary, check out various pictures posted on online platforms such as EyeEm. The photography community features high-quality stock organized into searchable categories such as love pictures, travel pictures, blogging pictures etc, so you can always find quality photos that fit your corporate bill.
- Share and Care
Make your visual stock easily shareable on Twitter, Facebook, Pinterest, WeHeartIt and other social media. Sharing quality visuals can increase visitor engagement by as many as 50%, so posting innovative images can up your e-business traffic. When sharing visual content, make sure it is unique and compelling, not generic: seeing tons of overused pictures will only make your viewers unsubscribe.
- Reach Female Audience
Pinterest is an excellent tool for online businesses looking to reach out to female audience: according to RJ Metrics, 80% of Pinterest users are female, and 92% of pins are made by women. If your online business focuses on fashion or beauty products, Pinterest is definitely worth a shot. As for Facebook, women account for 76% users (as against 66% male users), and they also share 55% more posts and have 8% more friends than men, so bear these figures in mind when selecting your social media tools.
- Pictures Speak a Thousand Words
Pictures have one more advantage over text: visual information helps establish a recognizable brand identity, users relate to it to more easily, and it creates deeper bonds with the viewers. Offerings accompanied by relevant images get 94% more views than those without, and visual content is 40 times more likely to be shared on social media than other content types. This is another argument in favor of visual content deployment to improve corporate performance metrics and ensure business sustainability in 2016.
The best content combo for high conversion for your e-business involves quality texts and captivating visuals. This year, visual content is in, so make sure you include image sharing options via photography apps and communities in your marketing strategy if you want to hear the ka-ching of your website traffic.