Online marketing can be a headache-inducing world to navigate for newbie entrepreneurs and small businesses with little experience in how the Internet (read Google) works. Nowadays it takes more than buying an advertisement on Yahoo to promote your company or your product. You will have to think about building a comprehensive online presence, instead of posting paid for ads here and there. This overall process can be confusing and daunting to the uninitiated. Do not worry; online marketing will come easy once you begin learning. Here are some easy-to-do tips and tricks to get you started:
Get Your Own Domain Name
You will need to launch a professional, business-minded website for the products or services you are offering. You can easily create a website for free using platforms like WordPress, however, they don’t come with unique domain names. Once you are serious about the business, your company will need its own domain name to put on emails, advertisements, flyers and all other promotional material. Not having one’s own domain name also makes the company seem unreliable, amateurish and unprofessional. Potential customers and investors will be less likely to contact you if your official website doesn’t have its own domain name. Make it a priority to get your own domain name and start searching now for that “web design company Perth” to make your official site look as gorgeous and user friendly as possible.
Tag Everything with your Social Media Profiles
You will be doing a lot of graphic advertisements whether you are promoting online or in print. You will also have to send many business emails, seasonal greetings and other correspondences during the course of running your business. Do not forget to include links to your website and social media sites while you do so. Try your best to link these to everything, as it will gain more views and possibly likes and followers.
Blogging is a great way to get your product out there. Unfortunately, it takes time and a lot of hard work to create a truly successful blog on your own. Alternatively, while the company blog gets going, you can write guest posts on other people’s blogs that have significant amounts of followers. This way you can create awareness for your brand and product while simultaneously promoting your blog. Some bloggers will charge a fee for you to outreach post, which you can consider as an advertising expense. Do your best to guest post frequently because eventually some of those readers will be lured in towards your site and blog.
Dare to be Funny
You don’t always have to be stiff and business-like in your social media and blog posts. You can take a risk here or there to incorporate some humour, without which nothing has ever gone viral. People are also more likely to “like” or “follow” things that make them laugh (for a good reason). Try to keep the humour as clean as possible to avoid offending. Remember, not all publicity is good publicity.
The above tips can work wonders to jump start a new promotional campaign. Additionally, you can also try giving things away for free on your website or blog. Let your Facebook friends and loyal customers enjoy free samples of your product. Free giveaways usually attract a large audience, and naturally, some of them will stay with your business for a long time to come.