Owning and running your own small business can be one of the most satisfying things you will ever do. The sense of achievement is like nothing else, but to make a go of things it is really important to think carefully about your marketing strategy.

In this day and age, almost everyone has access to the internet. In fact, according to the Guardian, around 83% of UK homes are online. These figures drive home the importance of using the internet as a marketing tool.

Using Email as an Advertising Strategy

Email is a really useful method of increasing your traffic. The BBC reports that the average adult now spends more than 50% of their waking time on media and communication. You can tap into this market by using email contact.

It is a good idea to target the content of your emails towards the tastes and interests of the recipients and the people you are trying to attract to your website. You will generally find that it is more effective to limit the frequency of the marketing emails that you send. If prospective clients are constantly receiving emails from you they are likely to become disinterested and delete the messages without reading.

Once you have used your marketing techniques to improve the traffic to your website, it is vital to make sure that your website is the best it can be, in order to convert as many of those visitors as possible into sales. The site needs to be easy to use and navigate and speed is an important consideration. If a site keeps freezing and crashing, then many potential customers will decide to go elsewhere.

Employing the Professionals

Many business owners are great at the service they provide, but they may not have the necessary technical know how or indeed the time to invest in developing their own website. This is where a professional service can come into its own, such as www.britishwebsites.co.uk. This web design agency in London can help with all your needs, from performance testing to designing a stunning layout.

It would be foolish to discount the importance of your presence on the web and the impact that this can have on your company’s sales figures. Using an expert web design service to help with this is well worth the investment.