How To Get Started On Your Company Website

How To Get Started On Your Company Website

If you are looking to start a new online business, or to diversify and improve an existing bricks-and-mortar company, you will need to create a great website. This can be a daunting experience for the less tech-savvy, so here are some tips on how to get started and how to pick a web design company.

How To Get Started On Your Company Website

Think about the price

If your company is already large, or if you are launching a website that will receive a lot of traffic, it may be worth investing a fairly large amount of money in website design. You will pay more for a complex website, for a good domain name, and for regular upkeep. If your website only needs to be basic, such as a summary of what you do and your contact details, it is possible to create your site on a small budget.

Pick a great domain name

Domain names can be a vital part of any online business and the most popular domain names have often been sold for thousands of pounds. According to the Guardian, choosing the right name for your business can make it popular within a short period of time, while the wrong name can be disastrous for your prospects. Your domain name has to be clear and simple and easy for people to find.

Choosing a web design company

The Guardian suggests that you ask your friends to recommend a good web design company and follow this up by looking at the company’s website and checking out its portfolio; alternatively, you may like the design of websites you visit and you can usually find the name of the design company on the home page. It is vital that the web design company is a good fit for you.

Make sure your website represents you

A company such as Aardvark Creative, which specialises in website design in Bristol, recognises the need for your website to match your brand. It is important to establish the core business values and your company’s ‘personality’ and to let these guide the design. Websites should be individual and should represent your brand and company ethos.

Once you have considered these factors, you will be able to pick a great web designer to help you to get your online business off the ground.