Social networking websites contribute to the transformation of work settings and the way people perceive their jobs. In 2012, it has been found out that majority of the Fortune 500 companies were able to set up accounts on twitter and more than eighty percent of famous executives have testified how their sales increased through internet engagement. In 2013, internet users are bound to be very common in the workplace. With the rise of use of tablets and smart phones, it will be easier for employees to access their social networking accounts and be engaged online even during working hours.
The HR Resourcefulness
It is not only that employees will be involved in social media activities but also those who are just about to be employed. In the most recent surveys, majority of human resource departments have used internet accessibility in the hiring process. At present, most companies post their jobs on Facebook pages including instructions on how potential candidates can send their applications. Social networking sites become a productivity tool in terms of hiring the right people for company vacancies.
The Social Media Compliance
Job seekers may have already been given that internet opportunity to look for job openings through Twitter posts and Facebook updates. Newsfeeds are more likely to be read as links being promoted mostly deal with employment benefits. In the long run, social media experts have come to guess that employees, too, will be benefited from social media advantage. It is in the sense of online seminars, trainings and further academic advancements that employees become better at what they do. It will now be very possible for them to advance in their career through social engagements while working.
Employer Efforts
Motivating people in the workplace is now easier through social networking. Experts have mentioned about brand ambassador programs where employees can be tapped to act as team players in popularizing the business online. Brand ambassador programs can be implemented in order to allow employees make use of single platform. This will make it easy for managers to handle the programs and monitor their progress and success.
CRM or social customer relationship management is a very significant approach when it comes to allowing employees understand their role. It is through this strategy that more and more people will be engaged in relevant conversations about the goods and services offered by the company. In the modern scenario, the CRM is definitely known as the basic integration of social media into management of customer relationship.
Tweets referencing clients and great products can be very effective means of advertising. In most cases, the strong CRM and social engagement will have a positive combined effect in the workplace. People will be made to understand guidelines, policies and training for better organizational process. The greater catch is for employers to be able to encourage their employees to communicate externally and talk about the goodness of their jobs and the great offers of their companies. Workers are further inspired to broadcast their workdays in status updates on Twitter, Facebook and LinkedIn.