In today’s hi-tech world of computers, the web has had its impact in every field. People communicate and entertain in a very different from the time before the web. This has changed our lives and made it far more interesting and efficient. The web is a place where one can get anything and everything. So, it was only natural to sell and buy things on the web. With the selling and buying came other natural event, marketing. People were quick enough to explore the web as a platform to market their products. Since the number of people using this medium is increasing every day, the web quickly became a hot place for promotion of various products and services. It came to be known as internet marketing. Internet marketing deals with introducing new products to the web users and perhaps gets them interested in buying the products. It is a long process. The web is mostly used for introducing a new line of products. One can easily see the ads placed on various web pages.

Image ads are used more, as they take less time to load and do not take a long time to look at. Internet marketing, although a powerful tool, it has to be done very cleverly. For this reason, internet marketing is divided into various spheres. It contains many things like search engine optimization, paid ads, writing articles for promotions and so on. Search engine marketing contains various things the website has to do in order to make the website search engine friendly. Search engines like Google and Yahoo crawl the web to get information. For these to read and list your website, the website has to follow certain precautions. So, one has to make essential changes for this purpose. The changes include: maintaining good keyword density in your web pages, keeping the articles original and informative, do not use any malpractices like link-baits or other such things which could not be ethical, having a meaningful and relevant file and web page names and so on. These things also help in giving more preference to your website in search engine results, thereby ranking them before other websites of similar topics. The ads are very crucial in every search engine.

Google, Yahoo, Beeg has a separate ad program which enables marketing enthusiasts to advertise effectively on these websites. One has to open an account with these websites, especially for running ads. Google is the most popular website for this purpose. These ads run not only on the search engine bit also on the related website network. Ads can be display image or short written information. These ads reach out to international web users, but can also be limited to a specific region, like countries or cities. With the growth of social networking websites like Face book and Twitter, internet marketing is becoming even more popular than before. Marketers now have to be careful while advertising on this relatively new place. One can advertise on these websites as well. The real use of these websites for marketing is to indulge in actual communication with the potential users, for this purpose there are many brands present actively on such social networking websites. This paradigm shift is a major advantage of internet marketing as it promotes interacting with the users and making more impact.