Google has grown to be the top ranking site for searching things on history to present of various niches. This search engine derives its fuel from a certain set of equations, often known as algorithms, stored on the computer, to deliver the best matched results from the millions of similar web links hoarded in its memory. The manufacturers of Google continuously amend these algorithms, in order to improvise the functionality of Google’s search. Online marketing sites and SEO activities are the major areas that experience changes.

Alterations in search engine algorithm are sometimes small that go unnoticed, but sometimes are too big, which often have tremendous effects. Recent algorithm updates include panda, penguin and hummingbird. According to certain facts, some say that penguin and panda, were just an update of the older algorithms, and didn’t leave major impact when compared to hummingbird, which is believed to be like a change in the machinery, rather than a part of the existing algorithm.

The latest major change in the history of search engine is hummingbird, which has shifted the routine keyword search process to searching lengthy questions, that is, it now first tries to figure out the meaning hidden behind the keywords, before publishing the results for its users. This means that the sorting capability of the search engine is further enhanced and the user is likely to get more relevant answers to his queries. To cut long story short, Google has expanded itself in terms of solving complex queries and is definitely bestowed with exceptionally rich content.

Another, interesting feature of hummingbird algorithm change is its conversational search, which allows its users to explore the web by voice input. The feature is remarkable, especially with mobile users where one can find places or content, just by speaking when the search bar opens. Ever since its launch, the speech feature has ignited enormously among the common public. Adding to the list of hummingbird algorithm is that it tries to give you search suggestions, which means before your enter your entire string of words in the search bar, it pops up with its ideas to match your search content.

Undoubtedly, any business can make profit provided it presents itself well on the internet, which today is the most effective tool to fetch more traffic to your website. The algorithm changes certainly induce anxiety in firms with online marketing, but with hummingbird, the flooding of customers cannot be stopped if your firm is well connected on social sites. In short, the secret is, if the like buttons on social media networks are increasing, you are likely to place yourself higher in the Google search results. To constantly hold a position amongst the toppers, Google + is the choice of network, when it comes to brand recognition.

If one learns the facts about Google algorithm changes, then your traffic website will alter only in the direction of success, without affecting its ranking. Algorithm changes, made by Google’s search engine, continuously strive hard to deliver its users the best, shareable and engaging content.