At Google I/O, Google is looking to remedy this situation with the launch of Developer Pages on Google Play. Google is also releasing a round of developer console updates that will focus on analytics and improving user conversion and monetization. The Play Store’s current mobile design first rolled out in July 2012, and while Google has seen fit to rebrand and tinker with a few things since then, more than a few bits look essentially the same as they did back then.

 If this is the real deal (and I strongly suspect that it is), then Google Play is about to get quite a facelift. Individual app listings are separated into little cards rather than being displayed in a more traditional list, yet another sign that Google’s play store apk developers are UI advance from Google Now. While users will be able to buy apps and other digital content with PayPal, the service can’t be used to buy devices and accessories from the Play store yet. Google Now and the play store are cornerstones of the Android experience. It wouldn’t be a huge shock to see the next version of Android takes a similar approach to aesthetics.

Google could wait until I/O to officially pull back the curtain on a redesigned Play Store app. Developer can whip up variations of an app listing with different text or images and serve one version to half of the incoming users and another version to the other half. In the meantime, major mobile app like facebook is completely exploring ways to bypass the play store. They will be able to set up a total of three variants (plus the original listing). There is no need to write any code to do this and they can manage these tests from standard Google Play Developer Console. All the developers have to do to get started is to feed the tool different graphics and text and then Google will run the tests for them. Apps appear to have obtained and installed the 4.0 latest version of the Google play android will amplify a developer’s other marketing efforts.

This will let developers see where all of their Google Play users are coming from. The new platform will predict which users are more likely to buy in-app purchases and Google play store will show them relevant ads to their choice. Users determined to be unlikely to buy in-app purchases also they will see traditional ad banners.