E-mail is still a significant part in modern communications and its utilization in the marketing field can still have a profound effect when employed properly. With good strategy, email marketing should allow us to generate great final results. There are several factors why we need to consider using e-mail marketing, even in this era. Email marketing could significantly increase the possible gross sales volume and there will be much faster turnaround of inquiries. This will mean that email can be used more effectively to close sales. However, the significant rise of spam mails has represented a detrimental effect on email marketing. This will lower trust among potential customers and they will become more resistant to email marketing, even if it is a legitimate marketing message for a trustworthy company.

In this case, marketers should allow potential consumers to conveniently separate their email marketing messages from those spammy mails. They need to properly tailor the title and information to match consumers’ pursuits and wants. Each message should be properly personalized and this will result in preferable reactions. If this happens, sales are likely to occur. A nicely executed email marketing campaign focuses only on specific messages, instead of lengthier ones. This will provide more flexibility for marketers to determine what kind of messages they want to prioritize. Because email marketing eliminates substantial expense and time for creating quality information and distributing it, it would be a good idea for the marketing department to use the extra time and budget they gain to provide something more memorable for users.

With email marketing, it is relatively easy to monitor results. As an example, marketers may distribute a few hundreds of emails each day. By grouping these emails according to the day they are sent, it is possible for them to calculate the number of replies they get. It is also relatively easy to determine the increase of sales in percentage. This also lets users to determine whether they are targeting right individuals. By making proper modifications to our marketing messages, we should be able to enhance the effectiveness of our marketing campaign. In this case, we should make sure to regularly provided responses to any reply to our marketing message. This will allow us to address any issue or question that people have. Any suggestion that we provide to our potential consumers could eventually turn into real sales. That’s the reason why we need a proper email marketing strategy.

In general, we won’t be able to control something that we can’t measure. Email marketing campaign isn’t only a way to spread our marketing information, but it is also a tool to obtain feedback from people and this will allow us to make continuous improvements. After purchasing our products, consumers will still have our email address and it can be used to contact us to provide suggestions for further improvements in the future. Together with other online marketing tools, such as banners, social networks and blogs; email is still an important element that we can’t abandon.