Logo design plays a major role in our lives and in the success of our businesses. Having a good logo is extremely important to your business and to the branding. For a general public, a logo is a snapshot of a company or product. For customers, it is the starting point for recognizing a brand, it is the challenge to incorporate the ideology and expectations of a customer’s brand into a unique graphical representation. The retail company needs to have a website to support its products and services, the demand for logo design has never been greater.

Welcome to be generic

The first thing you need to make sure is that the logo will represent and be directly related to the services or products your business offers.  In general, a local business does not have marketing budgets that communicate generic logos so as to impress the public and the nature of the business they represent.

In short, the logo has to say who you are and what you do, what you offer. So creating a logo for a small local business at the beginning differs greatly from making logs for big companies.

Choose the Font

Most local businesses rely on creating a logo on a font and a symbol. The font, in its generosity, is less common to give the personality of the logo. DO NOT use fonts like Arial or Times New Roman. These are the most common fonts and do not help a logo to stand out. The combination of font and associated symbol is the basis of the future logo.

To make it easier to choose a font, think about a feature of a well designed logo and deliver it to potential customers: be fresh, stylish, very sober or very artistic. Fonts are generally grouped into several large categories that express certain features just like colors.

Choose Colors

Colors generally transmit messages, express different states, and over time certain colors have been associated with various industries. Green is generally used to express the freshness and naturalness, blue is used in technical black industries in more sober areas. Beyond these general rules you can find with a simple search on Google, you can be more daring with your business and use surprise colors to attract attention.

 It Strengthens Knowledge

Before you get the logo design, give yourself time to compile a summary of the knowledge gained from the brand study: who is the company, in which field it works, the target audience.

Study the representations of previous logos, if any, and try to figure out what issues it presents. Once you’ve succeeded in identifying them, make a list of ‘do’s and dont’s’ that will help you later.

Choose a Professional

Do not try shortcuts like free logo generators. You have every chance to use a logo that already has a few hundred companies. If you know exactly what you want from the logo, the relationship with a designer will work impeccably and the results will be on the table. When choosing the person who will create the logo make sure that is competent. Check your portfolio, check facebook and other social networking sites to see what customers say about it, or the agency they are working in.