The beverage industry is full of a lot of big brands, and so if you are starting out in the business and want to stand out, you will inevitably find it very hard. However, a successful beverage company with good quality products will depend on your determination to do well, and if you have the drive and passion then you will be able to go far. The formulation, manufacturing, advertising and expansion of your business are the 4 most vital stages of your business development and when done will are likely to guarantee success.

Formulation

The formulation of your beverage can be a lengthy process but it is ultimately the most important first step towards creating a product that is going to sell. Your idea for starting a beverage business may have been concocted in your kitchen, and if you think you have the recipe for a winning tea, energy drink, alcoholic or fruit beverage then you will need help from a beverage consultancy before you get started.

The consultancy experts will be able to give you advice on how to produce the product on a larger scale, and will also help you formulate the recipe so that your product remains consistent. The formulation process isn’t just about finding a formula that works, but is also about measuring out quantities. This means that you will be able to produce the same good quality product every time and avoid any inconsistencies in flavor.

Manufacturing

The manufacturing of your product means thinking about and planning which types of ingredients, labels, packaging, and other resources you will need to produce your drinks product. This part of the process is all about making sure that your are meeting industry standards and adhering to strict health and safety rules required within the industry.

By using a beverage consultant you can also plan out specific things such as where you will source your ingredients, packaging materials, storage and transport. A consultancy will be able to recommend cost effective and good quality places to source these things from, and you can then start to build a team of clients, customers and distributers that you can rely on.

A major part of the manufacturing process is developing a plan where you can produce your drink product in the most cost effective way. Budgeting materials for machinery, hire of staff, ingredients and packaging must all be monitored closely so that you don’t over spend. 

Advertising

Your promotional tactics are some of the most important parts of beverage and drink formulation and making your brand and products known. You may know how great your product is, but no one will buy it if you don’t advertise it and improve your branding techniques. This means reaching out to your target consumer using a range of marketing methods as well as attracting new customers and creating better brand loyalty with those customers (i.e. encourage them to only buy your brand). Advertising is about standing out from your competitors and if you can do that, you can greatly increase the popularity of your brand and your product.

Expanding

Once your brand has been established for a while and you can see the success of your product, you can begin to think about expanding. This means not only making your factory production a bigger scale process but also reaching your products further afield and targeting customers further out of your locality. This will include logistical details such as the number of additional employees you will need to work machinery, drive shipping trucks, or manage the operational facilities you provide.

Success in the beverage business is about staying focused and staying on top of your targets for the company. Use a beverage consultancy to refer any questions to, and make sure that quality of your product is your number one concern. After all, great quality produce will keep selling.