Many people are unaware about the term White Label SEO. The term may be new if the term ‘reseller space’ is not known to you. However, people who have worked with or near to giant companies like Microsoft and EMC, they are customary to these terminologies. A VAR, value added reseller is essentially a business that makes its earnings (or profit) by reselling the products of other (businesses and people). In order to make the product a bit attractive, the working company adds its own services to the original product to make it more competitive. That’s why it’s referred to as ‘value-added’ part.
If you want to offer excellent SEO services to your clients without having a full-time physical facility to work for you as you want to reduce your cost, then you should look out for white label SEO companies. If you are a web designing SEO company or a public relations agency, the white label SEO solutions may be the perfect blend to suit your needs. You would have search engine optimization done for your clients, and handling of online projects like providing delivery quotes and monthly reporting.
The VAR approach is gaining prominence in the SEO space as many SEO reseller organizations have made their advent into the market. These white label or private SEO marketers help other businesses get established in the SEO environs without requiring a specific SEO in-house facility. A white label SEO program is a bit different from the typical VAR approach as the delivery program is not visible to the client ‘at all’. The clients’ work, correspondence, email transactions and reporting are labeled privately with the information and logo of the SEO reseller. This forms the essence of the White label approach.
When recruiting other businesses (white label SEO firms) the reselling company sees a profit margin by saving a lot of money had they developed it on their own. The offerings by some competitive vendors include:
* Dedicated skill set: Expert SEO personnel that do your work without making you give them high salaries that do not justify the low volume of work.
* You can specify your time-scale and requirements and get hassle free work done for you and your client.
* The dedicated SEO companies keep up with the changing algorithms of search engines to make your website be ranked as best as it can. This means you will always have your website turned out in a groomed manner befitting the current optimization trend.
* Access to innovation such as like RSS, blogs, social book marking, organic link building, press releases and optimization of social media –audio and video.
The advantages are: the clients remain blissfully unaware of your dealings without feeling deceived as they get their work done and you get your impression etched in their good books. Secondly, customer relations are maintained by the reseller company in any case. This means that if the delivering company falls behind schedule or turns out substandard work, the vendors can be changed on short notice. This is good as no negative updates need to be sent out to the client, which make him feel that you are uncompetitive.
Highly competitive white label SEO firms advise your sales staff, integrate all your work, provide documents for consultation, make available full time reports and conversions analysis, market standard link building solutions and other truly efficient deals.