When you run your own business it can feel like you are constantly running around moving from one role to another, whether it is being the sales manager and getting income in, the finance manager and chasing unpaid invoices or the marketing manager and trying to get your brand out there, it can be incredibly exhausting and frustrating trying to get your business to a viable and successful position.
Marketing is one of the key ways in which you will help to get sales coming into the business and the best way to get your brand and business recognised. There are many elements to marketing but here are a few top tips that you may want to look into.
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Make the most of social media – it can seem like most of our lives are consumed by social media but it is, in fact, a great tool for advertising and marketing your business. Depending on what product or service you are providing will affect which platform will work best for you but you have the choice of many, including Twitter, Facebook, Linkedin, Pinterest and Instagram. They all give you the ability to be able to connect not the only tool for advertising and marketing your business. Depending on what product or service you are providing will affect which platform will work best for you but you have the choice of many, including Twitter, Facebook, Linkedin, Pinterest and Instagram. They all give you the ability to be able to connect not only with existing customers but also to place yourself in front on potential new ones.
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Think about your environment – if you are operating in a shop premises you may want to think a little more outside the box for your marketing. Whilst your shop front is essentially a giant advertising board for your business and you need to make sure that you have your business name and logo displayed prominently premises you may want to think a little more outside the box for your marketing. Whilst your shop front is essentially a giant advertising board for your business and you need to make sure that you have your business name and logo displayed prominently you can also think about evoking reactions from people by appealing to their other senses such as Music for business provided by companies like https://moodmedia.co.uk/in-store-media/ who can help you find the music that is most appropriate both for your business and to help attract and retain potential customers.
Website – a website is essentially your virtual shop window and it is a great way to gain internet traffic if you make sure that you have the site correctly built and by companies who are well versed in Search Engine Optimisation (SEO). Again it is important that you continue with your branding theme across your website including your logo and any brand colours that you may have chosen. This will help existing customers to instantly recognise you as well as new customers starting to identify with your brand.