Every business needs a good website to allow people to find them and learn about them. Luckily, it’s not too hard to create a site that can accomplish everything that you want to accomplish! Simply follow these steps, and you’ll see your online presence more prevalent than ever.
Include all important information
Make sure that all important information is available to the customer on your website! Add your phone number, address, directions, products, core values, and anything else that the customer might need to know. Make the information available on the main page of the site if possible.
Personalize
You are an important part of your company. Customize your website by adding pictures of your and your colleagues. Even consider putting up an “about us” page that includes a small biography about the employees.
Target your demographic
Who are your customers? You will design a website differently for men over 65 than 13 – 18 year old girls. With your demographic in mind, you can choose colors, pictures, and design that will typically appeal to your target demographic. Knowing the demographic can also inform you how tech savvy your audience is.
Keep it simple
Your website doesn’t necessarily have to be fancy. You can probably get by with a template from a number of free website builders. Keep the words to a minimum so that the customer doesn’t get bored of reading and make it easy to navigate. Keep buttons large and easy to find. When customers can’t find what they need or it takes too long to read through information on a website, they will leave your website and go to a competitor.
Mobile design matters
More and more users are using their mobile devices to access websites. In fact, more than 36 million people in the country use their phone to visit websites. For this reason, it’s extremely important to ensure that your mobile website design is user friendly and available to as many platforms as possible. You also need to make sure that it fits all phones despite the size of the screen.
Monitor traffic to the website
Monitor activity on your website regularly. You can also send out surveys to people’s email or add polls on your website to receive feedback. This can help determine what is and is not working.
Utilize social media
Social media is a great way for you to get in touch with your customers! It’s also a great way to get people to your website! Encourage people to like your social media pages. Post on social media regularly but without being excessive (a couple of times a week is ideal). Make your posts entertaining, too, so that people want to like and share your posts. Remember to represent yourself and your brand in a professional light.
Keep it updated
Dormant websites won’t get a lot of traffic. Update your website with new pictures and updated information every season. Outdated information can be discouraging to potential customers. Updating your website on a regular basis also contributes to your rating in search engines.
SEO
SEO (search engine optimization) is how to show up in search engines before your competition. You can utilize keywords, social media, blogs, content, and a variety of other tools to assist with the results. Many larger companies have an entire department dedicated to their search engine optimization.
Open up your company to more customers than ever before by making your website work for you. With just a little bit of effort, you can take your website to the next level with these tips!