There was a time when the SMS packages were activated on the phones to have an exchange of various information but nowadays due to the age of the smartphone it is no more important service. The marketing experts have come up with a solution where they use the bulk SMS service to reach the potential customers in the market. There are many sources through which one can collect the numbers of the mobile holders. It is known that SMS is the fastest and the latest form to promote any business. A lot of people are of the view that bulk SMS services can be used only for several kinds of businesses. Several individuals hold the view and are anxious that employing SMS marketing could appear somewhat meddling and thus they are doubtful about its use as a sort of means for marketing. You cannot say it is true in any way. The SMS providers proffer bulk SMS marketing to promote your business smoothly. Below are listed a few advantages of the bulk SMS service.

Open Rates

At least 98 percent of SMS messages get opened and also read by their receiver within an average of five seconds. It can be very attractive in comparison to the opening rate of 20% in the case of email. It is worth stating here the truth that these 20% of emails which really get opened for them the average time of opening is nearly forty-eight hours. As a result, you wish to ensure that the message should be viewed by a large number of people found within the database; you must go for SMS always for better results.

 Speed and versatility

All types of business must be braced to answer to the variability found in the modern day business because adaptableness, as well as versatility, plays a major role to replying to the increasingly altering conditions of the market. Having an effective zero lead time found within bulk SMS marketing, it is possible to conceive campaigns and get them sent to the targeted audience just in some minutes. You are able to utilize it drive footfall faced by you on some slow day or get old stocks cleared prior to new deliveries. A bulk SMS service is able to respond quickly to the occasions or cope with the promotion campaign of your competitor.

Low price & higher ROI

TV commercials, newspaper advertisements and all types of advertising undertaken outdoor tend to be very costlier for a large number of midsized or small businesses. This bulk SMS marketing, on the contrary, possesses less operational prices and set up so that they are able to be carried out and launched for some least prices as compared to the high costs of traditional marketing means. In the best bulk SMS service, you can reach thousands of clients just in a few seconds only. Taking into account the economic aspect and better returns for investment, this bulk SMS marketing forms important marketing means in relation to modern SME.