CRM (customer relationship management) software is a type of tool that deals with a wide variety of applications that were developed to assist companies in managing many of their business processes such as: customers and contacts, client data, interaction with customers, automation of sales, tracking of leads, customer support, knowledge and training, and many other areas that are vital for companies and organizations.

Customer relationship management software is most often used to manage business/customer relationships. At the same time, CRM products are also used to take care of sales leads, win contracts, manage employees, customers, and business contacts. In average, CRM solutions can be used by an enterprise or organization of any size. Bpm’online offers some of the best CRM software available in the market.

What CRM can tell you about customers

Businesses can have information regarding what purchases their customers make. It is important, for example, to know if your customer bought a car, and for that reason, might need a service. When you transfer this information to CRM solutions, you become more flexible in using or assessing it.

Appropriate CRM tools can dramatically enhance the quality of service your company provides to your clients. It can also make your employees much more efficient through unification of all your information in a single location. Using CRM products, you can build a complete picture of your client base.

5 Top Best CRM Solutions

Bpm’online

Bpm’online presents its seamlessly integrated CRM products that manage an entire customer journey – from lead to order and further – to continuous contracts. The company can boast of the best-of-breed technologies that have the following features:

• CRM platform is a holistic automation product that can bring all your databases together for better communication with your customers. You can add information to your client bases with a click of the mouse.
• This CRM system was designed for professional sales management. The tools that bmp’online offers enable users to employ proven sales processes. Built-in analytics allows assessment of your activities, and communications manager helps stay in touch with your colleagues and customers.
• This CRM package provides a wide variety of services for its users. For instance, agent desktop makes it possible to improve the quality of communications and customer experience. And configuration management was dramatically enhanced by introduction of configuration item database.

Zoho

Zoho CRM is the solution that helps sell smarter, better, and faster. This software was designed to close more deals in less time. The company’s smart CRM package offers you solutions to simplify your processes and has the following features:

• Using the tools provided by this company, you can interact with your customers via multiple channels. Since your clients are everywhere, you can use multichannel support and get in touch with them through social media, email messages, live chat, or phone and keep track of your interactions in one place.
• Zoho’s CRM software solutions allow customizations and configurations that will help you adapt your tools to work the way your business does. Such helpful features as layouts, modules, fields, and automations were designed to control incoming information. Besides, you can add on applications that will help your work.
• This CRM product provides assistance in building a scalable sales organization. As your business expands and your sales team grows, you will need your sales processes to scale in order to give the same amount of attention to your leads and customers. This CRM solution allows automation of your daily activities.

Insightly

Insightly offers its CRM software for businesses of all sizes. This CRM solution was designed to provide businesses with easy, powerful, and affordable tools and has the following features:

• The package has powerful customer relationship management solutions developed to assist small-size businesses in dealing with the important task of managing your partners, suppliers, vendors, enterprises, contacts, and leads. This web-based CRM uses cutting-edge best practices allowing to detect everything related to a lead or a contact.
• This CRM product provides great sales opportunities through its applications that help manage pipelines, define the value of the business, and determine the probability of winning.
• Flexible social CRM tools allow integration with social media. Users can locate almost every social media profile by putting in a person’s email address. You can also explore your customer’s information in public profiles with a single click.

Sugar CRM

Sugar CRM offers the entire customer journey through its CRM package. This company has developed its customer relationship management solutions to provide exceptional customer experience. Its product is easily customized to automate your business processes and has the following features:

• Customer journey is the focal point of this package. Managing your customer expectations will determine success of your business. This CRM offers tools to automate any customer journey with rules driven behavior. Complexity or size of task does not affect its fulfillment.
• This CRM product assists in building relationships with customers. Your representatives will have unprecedented access to all interactions between customers and employees across your company. Relationship analytics offers 360-degree view of customer interaction and will help deliver real-time insight into company/client relations.
• ​This CRM platform offers an optimized and centralized customer support hub. This tool was designed to address customer issues and helps eliminate communication gaps between the manufacturing and support teams.