Today’s online businesses face tough competition. In order to stay ahead of your competitors, it is essential that you choose a secure, robust and scalable ecommerce platform for your e-store. Magento comes as a solution here because of its plethora of functionalities and features that get your portal to the top search engine page results. Here is a big list of reasons why a Magento store development is the best option for building a strong online presence and reputation for your e-store.

• Magento is loaded with several useful features like advanced search options, SEO friendly attributes, wishlists, favourites, content management systems (CMS), layered navigation, product comparisons, email list, multi-stores features, etc.

• Magento’s inbuilt administrative framework offers search engine optimization, catalogue management, and advanced marketing tools that facilitate efficient management of your site’s appearance, functionality and content.

• Magento presents an easy, simple and user-friendly interface. Additionally, the user-experience enhanced with easy and smooth navigation; customized purchase history details display; automated suggestions; easy and interactive keyword-related search; and many more.

• Magento’s coordination with Google Analytics and reporting tools like cart abandonment rate, availability of new products in the market, out-of-stock products which are in demand, etc improves the sales and profit generation potentials.

• Magento’s in-built search engine optimization feature capacitates it to handle heavy page indexing, duplicate content, navigation, sitemaps, page traffic, SEO optimized URLs, URL rewrites, category planner, etc. These render your site SEO-friendly by default.

• Magento offers great flexibility in terms of size, budget and needs of your business. It offers you with lots of themes and templates to choose from; and allows the implementation of modules and extensions to impart uniqueness to your site.

• Your online store built on Magento can be customized effortlessly as per the latest standards and trends to give you an edge over your competitors.

• You can also convert your PSF files to Magento theme to get the desired appearance of your ecommerce site and to facilitate the inclusion of unique functions to it.

• Magento is bestowed with an efficient e-store management system to generate an enormous response from your visitors and motivate them to make purchases from your portal.

• Magento allows for multiple site administration with a single account.

• Magento platform facilitates multi-address shipping functionality.

• Magento constantly releases more functional features and bug fixings. Your site can, therefore, stay upgraded and updated with these.

• Magento platform is highly secured against the malicious attack of hackers. With each upgraded version of Magento, this security is further reinforced.

• Magento allows third party integration. Its core coding can be blended with that of a third party’s to include unusual extensions and add-ons for future upgrading.

Thus, with Magento, you can create customized, easily manageable, visually appealing, feature-rich, highly functional, fully scalable, SEO friendly, user-friendly and upgradable ecommerce sites. It is advised that you hire Magento developers from a reputed company in order to harvest maximum advantage from this feature-rich platform at affordable prices. Further, a professionally created Magento e-store can in no time gain public recognition and a strong online reputation.

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