Let’s face it — nobody’s lining up to watch stiff, boring product videos anymore. Audiences crave personality. They want to feel like they’re talking to someone real (or unreal!) who actually gets them. That’s where Pippit’s product video maker comes in — blending AI smarts with storytelling so even solo brands can make videos that feel big-budget, warm, and totally on-brand.
From quirky digital mascots to lifelike virtual sales reps, custom avatars have become secret weapons for businesses that want scroll-stopping product demos, unboxings, and quick explainers. It’s more than just adding a cartoon face — it’s about infusing every video with a spark of brand personality your audience can connect with.
And the best part? You don’t need to be a 3D animation wizard. With Pippit, you can generate, script, and deploy your dream custom characters in minutes — no awkward green screens or voice acting needed. Let’s break down how you can make these digital sales stars work for your brand!
Why your brand’s next sales rep might be virtual
They never get stage fright
Custom avatars don’t stumble over lines or freeze on camera. Once you script it, they nail it — every single time. This means your product features get explained consistently, even if you’re launching 20 new SKUs a week.
They match your vibe
Whether you’re fun and playful or sleek and corporate, an avatar can reflect your brand’s tone, colors, and attitude. Think of them as your digital twin (or mascot!) that customers grow to recognize and trust.
They thrive on every platform
People love watching characters pop up on TikTok Reels, Instagram Stories, and YouTube Shorts. With the right custom avatar, your product demos can look polished and eye-catching in all these different formats.
Real ways to let your avatar shine
Unboxings they can’t scroll past
Instead of yet another hand-opening-a-box video, try an avatar walking viewers through what’s inside — explaining features and dropping call-to-actions that don’t feel forced.
Bite-sized explainers that stick
Break down complicated products with step-by-step visuals. Your avatar can “point,” gesture, or pop up next to text overlays so your audience stays hooked.
‘Mascot’ moments that go viral
Avatars don’t always have to pitch products. Sometimes, your custom character can share tips, respond to comments, or even crack jokes in Reels or TikTok videos. That’s how you build a fan base, not just a customer list.
Before we jump into how to make these magic moments, here’s where a custom avatar becomes a real game changer for your workflow, especially when you pair it with Pippit’s intuitive video creation tools.
How to make product videos with custom avatars using Pippit
Step 1: Create your video
First things first, log in to your Pippit dashboard and find the ‘Video generator‘ under your creative tools. You’ll see an option to input a product link — say, from your Shopify or TikTok Shop — or upload your product photos and videos directly. Pippit’s AI pulls in product descriptions and visuals, analyzes them, and auto-generates a product video draft tailored to your brand vibe. It’s like having an entire creative studio without the agency fees.
Step 2: Select & edit
Once your base video is ready, click ‘Quick edit‘ or ‘Edit more‘ to unlock the fun part. Here’s where your custom avatar comes alive. Use Pippit’s built-in avatar creator to pick or build a character that feels like your brand’s ideal ‘face.’ Adjust scripts so your avatar sounds natural, pick a voiceover style that fits, and fine-tune animations. Don’t forget to set the right aspect ratio for the platform you’re targeting — 9:16 for TikTok, 1:1 for Instagram feed, or wide for YouTube.
Want a virtual salesperson who wears your brand colors? Or a playful animated pet who demos your products? With Pippit, it’s drag-and-drop simple. Add transitions, captions, and even a catchy soundtrack to round things out.
Step 3: Download or publish
Your avatar’s debut moment is here! Once you’re happy with your edits, hit ‘Export‘ to save your video in the right format and resolution. You can download it for your website’s product page, share it straight to your TikTok or Instagram, or embed it in an email. Pippit’s export options make it easy to keep quality crisp, so your new digital sales star always looks its best.
Brand personality on autopilot
Small business? even better
Big brands have entire video teams to keep content flowing. But for solo founders and scrappy teams, a custom avatar levels the playing field. Your ‘virtual rep’ is always on standby — ready to drop new demos, limited-time offer announcements, or explainers that would normally cost you hours with a camera and script.
More human than a cold product shot
Static product images are fine — but they don’t talk back. A custom avatar can smile, nod, and literally speak your customer’s language. That makes it easier for people to trust your recommendations and hit ‘buy now.’
Easier to localize, too
Launching globally? Once you’ve got your avatar scripted in one language, you can translate your captions or voiceover using Pippit’s built-in tools. One character, infinite markets — without hiring multiple actors.
Final tips to let your avatar be the star
- Keep your scripts short: Avatars work best with snappy, conversational lines. Don’t weigh them down with paragraphs.
- Match energy to product: Selling luxury jewelry? Your avatar should be elegant and poised. Pitching fun pet toys? Give your avatar playful quirks.
- Stick to brand colors: Customize your avatar’s outfit or hair color to match your logo palette. It looks pro and memorable.
Ready to launch your avatar sales stars?
Your products deserve better than dull explainer videos that disappear in the feed. With Pippit’s product video maker and custom avatar tools, you can turn every product launch, unboxing, or quick feature rundown into an experience customers remember — and share.
Start creating your own virtual spokesperson today, and watch your sales and brand personality skyrocket — no film crew required. Try Pippit for free and let your avatars do the selling while you focus on what you love most: growing your business.
Also Read: Level Up Your Online AI Art Creation with Face Swap