There are different marketing and sales principles that we need to uphold to ensure good sales. As an example, all members of our team of any capacity should come in contact with any customer, even if they are not designated as actual salespeople. The impression the make, good or bad will be a lasting advertisement for our company. PR is an important element of our sales effort and we could use to position our business positively in the media. All mentions of our company in the magazines, newspapers and other websites will have some publicity implication, also good or bad. What people write about our company will speak volumes to our potential customers. In this case, we need an effective public relation department that can provide official information from our company. A good PR team will regularly publish publication, so people can get the updated information. Sales coaching and training should be considered as an investment, instead of expenses. The money we spend in this area could affect consumers’ willingness to spend their money. Our salespeople will be able to encourage people to purchase our products.

Businesses should have a sound sales plan in place. It takes a reliable sales plan to help us build a highly profitable business. Our marketing will take time to start producing good results. One of the primary reasons why new businesses fail is that they lack proper sales plan. While marketing plan could help us to boost brand awareness and interest on our products, excellent sales plan is needed to seal the deals. Other than marketing, sales should be seen as the lifeblood of our business and few others supersede it. With good sales, higher percentage of leads and prospective customers can be converted into loyal ones, after they are attracted by our marketing messages. Customers need to be convinced and it is not easy to do that without the presence of actual salesperson who can interactively explain and educate prospective customers. By relying only marketing methods, it can be quite expensive to get each individual customer to purchase our product. Salespeople should actively approach people who show even the slightest hint of interest on our product.

Salespeople can also help us build customer loyalty. Other than customer service department, salespeople are also likely to meet existing customers and they can help us maintain loyalty. If loyal customers are not treated like they are special individuals, they are less likely to remain loyal. In this case, salespeople can interact well with loyal customers to get their praise and criticisms about our products and services. It is easier for salespeople to deal with customers than marketers. Simple acts like sending occasional greeting cards and post cards can keep customers connected with our company. After understanding all these sales techniques, we should make sure that we have all systems in place. In fact, it is possible to turn loyal customers into unofficial salespeople, if we they are really satisfied with our products. Their recommendations to friends and relatives can be one significant sales element that we need to include in our plan.