When it comes to promotional magic, pest control companies aren’t the first thing that people think about. However, a great marketing campaign can do any pest control company wonders.
So why don’t a lot of pest control companies work on promoting their business?
Well, it’s not that they don’t promote their business. Often, these companies just don’t invest in a robust promotional campaign, or if they do, they don’t know how to create a good one.
In this article are some actionable promotional tactics that should be able to help pest control companies have a better promotional campaign. Check them out below.
Website design and development
Of course, in the digital age, if you want to have a place on the Internet, one of the first things that you do is start a website.
A website is like your “store” or “headquarters” on the Internet. Thus, you should make sure that your website represents your business well. This is where website design and development comes in.
All top pest control companies in Toronto have a working website, and they all consider user experience.
You need to make sure that the branding of your website aligns with your business. Aside from that, you should make sure that the site is easy to navigate. Otherwise, people will be turned off by it and not want to interact with your website.
Also, make sure you’ve got relevant business information forefront, or close to the forefront of the website as much as possible. This makes it easier for potential customers to figure out how to get your service.
Search engine optimization
Another way you can promote your business online is by organizing your website. Organize it in a way that attracts search engines to put you in their top spot. The process of doing this optimization is called search engine optimization, or SEO in short.
SEO makes it so that you are easily discoverable on search engines.
The importance of being discoverable on search engines is that search engines serve you up towards potential customers who are looking for and needs your services right here and now.
You are there in their time of need. This means that they are much more likely to convert. Therefore, you want to be one of the first options presented to them.
Search engine optimization requires that you have a lot of tactics up your sleeve. So you should try looking into some common ones to get you started.
Online review management
Consumers nowadays want to cross-reference and check on the services and products that they buy. A product or service have scorned many people. They only want to know that they’re getting the best that they can.
On that note, a lot of people refer to customer reviews to find out whether a service is good. Thus, you should make sure that you’ve got a review system in place. That way, other potential customers can see what previous customers think of your service.
After each service, ask your customers to leave a review. It’s a great way of establishing a good reputation for your company.
Paid advertising (PPC)
Nowadays, it’s not enough to advertise traditionally.
First of all, traditional advertising like commercials or billboards can be expensive, especially if you’re a small business.
Secondly, you might not reach your target audience as well as you could through digital marketing.
Thus, you should consider getting paid advertising online. Whether it’s through search engine advertising or social media ads, you have a lot of options.
The great part is that the payment scheme for digital ads is different from traditional ads. Platforms only ask for payment based on results. One popular example is that you only pay for each click that your ad receives. This scheme is called the pay-per-click payment scheme.
Social media marketing
Speaking of, one platform that your pest control company should promote itself on is on social media platforms.
Social media platforms can provide you with a lot of attention, and traffic. Aside from that, it will be easier for previous customers to contact and tag you if they want to support you.
Social media is also an excellent customer service platform because you can answer queries from potential customers promptly, while you still have their interest.
Social media marketing can help drive business results and it’s like a powerful form of word-of-mouth. As long as your service is true and at a reasonable price, you’ll get the support you need on social media.
Referral marketing
Referral marketing is also like a word-of-mouth type of advertising except you’re incentivizing customers who do talk about your business to others.
Referral programs are programs where you give discounts to customers who send a customer your way.
The good thing about referral marketing is that your previous customers help you drive traffic to your business. At the same time, potential customers get a referral from people that they trust, so they are much more open to transact with your business that way.
Partner with parallel businesses
Networking is a useful practice for business owners everywhere, and being a pest control company is no different.
Try and look for businesses that are parallel to yours so that you have a mutually beneficial relationship with one another. They can refer a customer that’s looking for your services, and you can refer a customer to them as well.
A great business to link up with for your line of service would be cleaning service providers. Construction companies are also an excellent business to partner up with.
Wrap up
Marketing may not be a priority for a lot of pest control companies, but it sure does have a lot of benefits to them. Thus, you should consider improving your promotional campaigns whenever you can.
Having a solid understanding of how to promote your services well will attract all sorts of clients and generate business. With the seven actionable ways listed above to help you, you are sure to have a better grasp of how you can promote your business, even if you don’t have experience in marketing.