Once visitors land on your site, you do not have all the time in the world to get their attention. You have to catch their attention immediately, otherwise, they will get distracted and decide to leave. That’s why it’s so important to immediately help them understand how you can help them. The idea of simply describing what your products or services do won’t cut it – there must be a value proposition. Not only should it be your main focus, but it must always be present on your website.
There are many ways on how to turn website traffic into leads or sales, and if you’re wondering what they are, then you have come to the right place. Here are some ways to get you going.
#1. Use Your Customer’s Language
When you’re trying to convert traffic into leads or sales, it’s ideal not to use jargon-filled language or terminology. If you want to engage your customers, you should always speak to them in language that they understand. In order for you to understand what language this is, you could start by conducting a survey or gathering information. From there, you would get an idea about their views toward your products or services, so use this language to your advantage.
#2. Have Conversion Forms on Your Site
In case you didn’t know, capture forms are powerful tools that you could use to engage customers. They allow visitors to sign-up for newsletters, subscribe to mailing lists, or even download a special offer, just to name a few. It’s worth noting that there is no formula as to how a form should look like, let alone the number of fields it should contain. A general rule of thumb, however, is to collect the information that you really need the most. This includes, but not limited to, name, phone number, email, and address. Again, this is completely subjective, so design your form according to what your business needs are.
#3. Provide Calls-To-Action
Calls-To-Action or CTAs are like your golden ticket to converting website traffic to leads or sales. As the name suggests, this feature encourages visitors to take action. Let’s say you posted a blog post about different marketing and advertising platforms. Perhaps in the latter part of your article, you want people to know about Click2sell.co or any other advertising platform you cite as an example. To help them “take action” there should be a CTA button present. In fact, a “Contact Us” or “sign-up for free” buttons, for example, are already enough to get them started. Just like the conversion form, your CTAs could depend on how you want them to be designed or presented.
#4. Use Boosters
Boosters are basically persuasive elements that encourage customers to learn more about your products or services and be confident about their decision to do so. A prime example of boosters is the “Money-Back Guarantee.” It gives your visitors a feeling of certainty that what you are offering will work; otherwise, you won’t be so confident to give them back their money. Another example would be user testimonials and reviews, preferably the positive ones. Make sure that these boosters are strategically placed on your site.