There are lots of different factors that affect SEO. From keywords to blog content, there are lots of ways to improve your website’s search engine ranking… but one thing many businesses overlook is local reviews.
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Local reviews count towards your website’s SEO score, which is very useful for new, small businesses who are trying to establish themselves. After all, it is much easier for small businesses to gather a collection of good reviews than it is for them to spend thousands on blog content!
But how exactly do local reviews boost SEO?
How local reviews boost SEO
Local reviews help businesses to create a stronger online presence for a few different reasons. One of the main reasons is that people trust reviews; in fact, a recent study found that over 80% of people trust online reviews. So if you have positive reviews on your website, users are more likely to stay on your website for longer and visit more pages. This can help to improve your website bounce rate, which in turn will boost your SEO score.
But that isn’t all, if you register with Google My Business you will get even more SEO benefits.
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How Google My Business can help your business
Google My Business is easy to use a template that allows you to add your business details to Google. This means that internet users will easily be able to find information about your business, and they are also more likely to leave reviews.
According to London SEO agency specialists, it also means that your website is less likely to register as a spam website, which can help to improve your ranking further. If you want to set up local reviews on your website but you’re not sure where to start, it is possible to hire a London SEO Agency to help you. This will ensure that the reviews will actually boost your SEO.
Make sure the reviews aren’t spammy
Finally, it can be beneficial to make sure that the reviews have both quality and quantity. This is because short, poorly spelt reviews can register as spam comments, which could actually have a negative effect on your website. So try to encourage your users to leave reviews that are at least two or three lines long.