If you have a website, you need to do email marketing.
If you’re skilled in writing exciting sales copies and have a little bit of creativity with template designs, you’ll be in the percentage of online business owners who spend nothing on an email campaign. However, it’s not advisable that you do a DIY (do it yourself), for your email campaign.
Anyway, I’ll be moving on to how email marketing can help you generate sales online, just like the header echoes.
We should probably get at this by using a step by step breakdown style because they are easier to comprehend. First off, here’s a list of all you need to launch an email campaign, and I assume you already have an online store or business website at this point.
Email List:
This is the most crucial component of an email campaign. It’s simply a list of emails that will be on the receiving end of your emails. You can acquire an email list by collecting emails from your site visitors with SendPulse, MailChimp, Klaviyo, Get Response, and other email services out there.
Email Content:
Once you have got the emails, you have to tell them something. So, the content should be a short and engaging piece of writing advertising your products/services subtly or intensely.
Bulk Email Blasting Platform:
An email blast just means to send out emails. A bulk email service will allow you send the same email to as many as a million contacts at a time.
There a few sophisticated platforms out there that do more than blast emails. They allow users collect emails, design templates and store their email lists on their platforms.
What you Shouldn’t do?
Do not waste resources on purchased lists. These lists only have random contacts which are usually irrelevant to your business and will yield next to no result.
The better option would be to build your own list gradually; 500 emails from your website worth a lot more than 100,000 emails from a randomly purchased list.
Benefits of Email Marketing
Cost Effective:
The only aspect of an email campaign you might have to pay for is content writing. There are incredible guys out there offering freelancing writing services specifically for emails. They’ll probably do a better job than you if you aren’t one of them.
As far as cost effectiveness goes, any sale that comes from an email campaign is free.
Here’s the picture; people see your email, they read it, like your product or service and go on to hire you or buy from you. that’s no dime spent on ads.
Get Close and Personal:
With the email address of a prospect on your list, you can be a little extra and be nice to them. You can send them a virtual birthday card on their big days, send family cards by Christmas or New Year.
It’s much like having the number of a girl or boy you crush on, you have a far-stretched access to their hearts now, but with your customers, you have an indirect access to their shopping carts and you can help them fill it up with the right email campaign.
Conclusion
Email marketing will make you a lot of money, if you do it correctly. Email marketing is still the cheapest form of marketing, while bringing you a positive ROI.
Looking for more email marketing tips? Visit Axcel Digital for more information on both email marketing and other aspects of online marketing.