In today’s world, it can be upsetting and confusing whenever a new platform, software or feature is launched. Marketers are required to adjust and familiarize their strategies, decipher if the new system is appropriate for them as well as their business, and then find out the suitable way to make it useful in their business. Of late, there is no doubt that video content has turned out to be the mostly used and viewed content around the globe, with live-streaming facilities in platforms like YouTube and Facebook receiving millions of views and subscriptions. This is because people spend most of their time watching live video than written or content. As a result, live-streaming video works best in social media marketing. Having this in mind, there are some ways to boost your business and make it successful by use of live streaming video services to attract your customers whether you’re using Facebook Live, YouTube Live, Snapchat Live Stories or Periscope. These tips will generate you a plan which is not only useful but also fun to your clients.
1. Conduct an Interview:
Use live streaming to conduct short live interviews. Having conversation with your employees will give an inside look to your company culture as well as business, while interviewing customers provides you an additional outlet for acknowledgements or case studies. Furthermore, you can sway your audience by hiring well-known business leaders to deliberate hot topics to make your industry look reliable and get recognized by new customers.
2. Offer Free Training to Engage Your Audience:
Offering a free training program to your audience on topics related to products you sell will increase your engagement apart from showcasing your expertise on those products. You can as well pick interest by offering these free trainings on a fixed schedule. For instance, “Tips and Tricks to Maintain Your Skin Using Our Cosmetics” every Friday at 5:00PM, where you show your audience tips and tricks to apply your cosmetics on their skin. Besides, you can ask your viewers types of products they would love to see in your tutorial. This will keep your viewers engaged and make you learn about the products your audience prefer most.
3. Crowd source Feedback:
Use live streaming online videos to obtain feedback from your customers. Preserve their comments after they’ve visited your site and respond to their questions and comments without delay. Besides, ask your audience to post or tweet with a hashtag so that it can be easier for you to view their feedback during and after session. You may fear negative critiques from your audience, but responding to them immediately will restore their faith in your products.
4. Offer Troubleshooting or Customer Service:
Be ready to solve any problem your customers experience with your products or services or any brand related with what your company deal with. Consider giving your audience appropriate solutions or troubleshooting their problems on live-streaming video. This will build trust and lasting connection between you and your audience after attending to their concerns and they will be coming for you whenever they want to purchase a product. Live streaming offers your clients a better chance to engage and express their problem without visiting your company or queuing in customer support line. This offers intimate connection and makes your potential clients familiar with your products.