Live Chat is Convenient for Customers. It is one of the simplest ways to solve the customer’s problems. Implementing a live chat on the website. This support is used to deliver real-time responses to customers and influences the visitor’s behavior during the purchase process. Many studies have found customers responding positively to live chat on websites.
If you want to solve the customer problems. You do not need any master degree. Live chat service plays an important role in business. Customers have the power to influence the evolution of your business. According to online marketing studies, 68% of Internet shoppers prefer to have the opportunity to request information to choose the right products.
Here are the benefits of live chat on the site:
- Customers will receive real-time responses and solutions
Successful businesses take into account the convenience of customers and for this reason, marketing specialists looking for solutions that make things easier for buyers. Researchers say that 44% of people who shop online they use chats to ask for product information. Live chat is one of the most important tools of an online store.
There are two categories of customers who require operator help via chat:
Most potential customers who use chats want to know more about product features or have problems to find a specific product on the site. Old customers: They usually ask questions about the return policy, product delivery, or simply suggest improvements related to online storage services.
- More efficient, cheaper, faster
Employees can handle multiple chat conversations at the same time, which is not possible in case of phone conversation.
Another advantage is that it saves money for returning products because the chances for a customer to choose the right product are higher when advised by a store representative.
- Competitive advantage
In business, competition is growing more and more. Small business owners need to add this service in their business services. Here are three examples of big companies using live chat to be one step ahead of the competition: Apple, Virgin Airlines, Sky.
- Customer Loyalty
63% of customers using live chats tend to buy from the online store again. Experts say people are less concerned about prices when they are satisfied with the way they were treated. Real-time consultation is the perfect opportunity for the online store to create a long-lasting relationship with customers.
- Increase conversion rate and Sales
A live chat creates a sense of security for the customers. Customers can spend more money for your products. Increased sales are beneficial to the online store, and the increase in conversion rate means even higher sales in the future. Several studies have shown that the live chat tool increases the conversion rate by 20-23%.
Business owners make sure that chat consultants have enough knowledge about the products and company and also sales skills to respond to the customer inquiries.