8 tips on How to Write a Reader-Friendly Blog Post
When you’re writing content for your blog post, your readers should be at the front of your mind. You should ensure that what you’re creating will not be intimidating or off-putting to readers when landing on a page. Here are eight tips you could use in helping you to make content that’s more Reader-friendly.
- Add and Optimize Photos
Blogging isn’t only about writing plain text on a page; a great article should have a combination of images, text and other several multi-media elements such as slides, charts, videos, etc. A picture is believed to be worth a thousand words. Adding an image will make your content look visually appealing. Your image must be relevant to the article context and should be related. You should keep in mind that users don’t want to make the wall of their social media look ugly. Your images should be of high quality and attractive enough to make the reader want to share it.
Not everyone has a fast internet at home, and not everyone reads your blog post sitting in the living room. Some may be surfing the net using a mobile device in a hotel, airport, or train station. Basically, anywhere there’s a shared internet access. Sometimes speed is not great at these places. You should always know that everyone doesn’t have the same setup like you.
You should not upload a large photo, for instance, a photo that’s 3000 x 2000 pixels with a 300dpi. That will make your posts to load slowly. You should resize the images to 72dpi and also a manageable pixel, height, and width before uploading them. This will make everything in your post to run and load much quicker and reader-friendly.
- Write Paragraphs That are Clear and Short
You should not write long texts on your blog; they do not work well because readers usually switch off when they see too much writing. You should keep your paragraphs shorter, two or three sentences. If you are having trouble in seeing where to break your paragraph, you can start a new point or look for how you can change the topic. The reader should see the text on your post as easy to digest, instead of an intimidating toil to get through.
- Use Bullet Points
A long chunky list can intimidate and put off readers of your blog post. Bullet point could make you avoid creating a list that will scare away your engaged readers. It’s good to use bullets on your blog because:
- They present each point clearly
- Mobile users easily digest them
- They are easier to scan
- They avoid writing a chunky block of text
- Avoid Making Your Users Scroll
Your home page shouldn’t have many full-length posts. When a user is scrolling, they can easily miss when one post has ended and the start of the next one. For instance, you wrote a good post on Tuesday, when a user tries to look for it on Sunday, you have written three new posts with heavy photos. Your user will have to scroll through lots of words and photos to get there. Post excerpts should be created in your blogging platform. This is where a portion of your post shows on the homepage, and it has a link that states “Read More.”
- Use Sub Headings
There are several reasons why sub headings are important to a blog post.
They break up content on the page preventing the reader from getting the feeling of hitting a wall of text; this can put off the readers especially if they are using a mobile device.
Sub Headings also help in guiding the readers through the page. If readers are on a certain page, looking for a specific thing, scanning the subheading usually helps them in finding the page section that’s relevant to them.
This could help in preventing frustration on readers, which is an advantage to you. Pages usually perform better when readers can get what they need quickly.
- Use signal words
When you use signals words, they will help readers to scan through the text. It also helps readers in grasping the main idea. For example, if you have three reasons for readers to purchase your product. You can use signals such as finally, secondly, and first of all. Also, words such as, indeed, surely, and, nevertheless, will give your readers clear signal. Readers instantly know that a conclusion is going to follow after seeing words such as for this reason, so, or consequently. Signal words are important in structuring your text.
- Use Simple, But Precise, Words
Readers usually hate it when you are bombarding them with your highfalutin jargon. These words usually sour the reading experience. Also, they will make your blog post look pretentious and stilted.
You should sound sensible avoid trying to sound smart. Use words that will best convey your ideas and are easily understood by the layman. For instance, to utilize resources could be written – to use resources.
- Use Links
Links are helpful when you want to provide information or illustrate your points that could be beyond your post scope. For example, if you are an online garden center and you are giving tips on what people need to plant in spring, you can link to particular plants that your readers can buy on your website if they are interested.
If you have decided to write an opinion piece and you would like to mention other research or opinions, you should link to the article which these opinions or research have been mentioned. You should not pepper your post with many links, as they can be off-putting and could distract the reader’s attention from the post itself. If you decide to include links, make sure that they open in a new window or tab to avoid your readers from leaving your website and not come back.
To conclude, if you follow these tips you’ll be able to develop content that is reader-friendly for your blog post.