Social media is one of the technologies that change rapidly. If you are in business, you cannot ignore the essence of social media in digital marketing. When you have a qualified social media professional, it can have a huge impact on your business. In 2017, there are so social media trends that you take advantage of. Understanding the essence of social media will help you determine the digital marketing agency that you should use for your social media marketing. Here are some of the trends that will have a significant impact on online marketing through social media.
Messaging Will Grow Drastically
As brands scramble for a market share, customer engagement will grow, and there will be a higher use of messaging apps. In 2017, most companies will start leaning towards messaging as a way to provide customer support and service. This is a cost-effective way to communicate with customers, and you should make it clear to your social media professional that you would want to enhance one-on-one communication with your customers. This will make your customers appreciate the personal touch and improve your social media presence.
Virtual Reality Will Take Shape
While most brands still seem to rely on the conventional marketing methods, virtual reality is one of the modern marketing trends that will take effect in 2017. The beauty of VR is that it will encourage more engagement from the customers and offers a memorable experience to all the customers. A reputable digital marketing agency should help you embrace this modern technology so that you can get a fair share of the market.
Live Videos
Most customers do not have the time to read lengthy texts and such, you may fail to reach them through written content. Videos capture the attention of a larger percentage of customers. A social media professional should be able to help you to come up with meaningful video content. It is estimated that over 50% of brands will be suing live video coverage to promote their products or services.
Social Media for Sales
In 2017, social media will be transformed to become a strategic channel for sales. As it stands, some of the main social networks like Twitter, Instagram, Pinterest, and Facebook allow the users to purchase products directly from the platforms. You should leverage the shopping habits of the consumers who are on social networks. As long as you have a social media professional, they will be able to help you with the right marketing strategy that will convert your social media page to be a sales channel.
You can easily seize the moment, and take advantage of the online shopping trends of the social media users. When you integrate options to buy through social platforms, you will be able to capture the attention of many users.