The next time you drive down the street, keep your eyes peeled for those small signs that you see on street corners. Most of these signs advertise local companies that do extermination, sell furniture and offer other goods and services. Many people grow so accustomed to those signs that they don’t even notice them anymore. As the owner of your own business, you need to find ways to advertise your company and reach out to potential customers. Though yard signs are not that effective, there are other types of signs that really do work.
One of the most effective ways to advertise your business is with scrolling signs. As the name implies, these signs actually scroll through different lines and provide customers with more information than they would find on a billboard or a yard sign. You can adjust these signs to include the name of your business, your hours of operation and even any sales currently running. As these signs change so frequently, it forces prospective customers to focus and pay attention. The signs can also catch the eye and make those customers want to know more.
Many scrolling signs are a type of LED signs, but there are also other types of LED signage that you can use to advertise your company. One example is an LED kiosk, which is larger and more durable than other types of signs. Kiosks have lights across the front that highlight the poster or information that you put in the center. Some even come with LED lights hidden inside that function like backlighting. This ensures that anyone walking by can see your sign, even if it’s in the middle of the night.
Another effective type of sign is something called a monitor sign. Some refer to these as television signs or screen signs because the signs look like a television screen or computer monitor. You often see these signs placed on the pumps at gas stations. Monitor types are effective because you can incorporate sound and video into your ads. The signs generally work best when used in a place where people linger or stand such as a bus stop. You can run all the ads that you want and even offer discounts or coupons with these signs. The right type of signage can get more people excited about your company.