Web designers are known for their ability to create and sell web designs. It’s an important principle that we should know. The actual purpose of our website is to spread information or offer people our products and services. Effective web designs are able to significantly increase direct sales. Web designers shouldn’t only create website for our company, but perhaps more importantly they should create websites for our market and customers. Some websites may look cool, but they contain limited content and features. This is something that we should be able to avoid. Our website should be able to provide the necessary solutions for our potential customers. When people really want to find answers and solutions to their problems, they won’t care about the looks of our design.
They will appreciate it better if our design is actually simple and allows them to find what they want. There should also be pages to educate people more about our industry, products and service. This will allow them to make informed decision and it is more likely for them to purchase our products or hire our service. We should know that some designers may not be aware about how people actually behave when navigating websites. Problems can also happen if there’s a conflict of interest between web designer, business owner and customers. In this case, web designers should agree to step back and prioritize more on what’s matter to business owners and customers.
This could happen only if we designers really know about their clients and client’s customers. It would be so much easier if the design is built initially for clients and their customers. It is still possible to end up with a very beautiful design, but still prioritize more on customers and the general public. We should make sure that our design is made primarily for our market segmentation. People from specific market niche should feel comfortable with the look and feel of our website. It may not be necessary to have trendy design, because it may not have lasting appeal. Our website should be able to properly engage the market.
If we don’t plan to provide solutions in a clear and distinct manner, people won’t have lasting impression about our website. In fact, people may consider that our website is a complete junk, because they don’t gain real benefits. This is a bad situation for our website. Our website is meaningless, regardless how pleasing and beautiful the website. So, it is important to make web designers aware that we genuinely want to provide solutions. We should stop listening to web designers who focus more on delivering good visual appeals. If their website is nearly useless for customers, business owners may not deserve all the blame. Business owners may not know about proper web design principles. This causes them to easily trust self proclaimed experts. So, business owners should use their common sense to make sure customers will be full accommodated. Their problems are solved and they would be happier.