Designing and developing a website can be a difficult thing. There are many things that should be taken into consideration. We may need to include so much content into dozens of categories and sub-categories. E-commerce websites can be even more difficult to handle. Many sellers are eager to have good sales and they will spend so much money on marketing efforts.
For this reason, we should have a more detailed SEO plan to make sure that we are able to compete with these sellers. For e-commerce websites, they simply can’t afford to lose even a single visitor. This will result a decline in traffic and sales. For e-commerce websites, SEO should be considered as an essential factor. There are a number of tips that we could apply in our website.
It is important for these websites to have highly optimized URL. It will play a major role in dragging enough traffic to our website. The URL should represent the topic our webpage. It means that the URL should contain the name of our product and if possible, a brief description; such color and size.
As an example, URL like www.shoeseller.com/red_mediumsize_male_shoes.htm will directly explain the type of products that we are selling in that particular page. Also, bots will love it when all pages of the website can be reached quickly from the main page. It means that users should not require more than 3 clicks to any page of our website. This arrangement will make sure that we will obtain enough visitors for our website.
It is also a good idea to use user-friendly template for our e-commerce website. In general, e-commerce websites are more complex than simple content-based websites. We should be able to accommodate all the functionality on a proper template. There are different elements of modern e-commerce websites, such as purchase options, social media connections, company profile, user login, product pages and many others.
These components should be integrated properly inside the page and it should be possible for everyone to reach all parts of the website without making additional efforts. We should also have conventional optimization by using off-page and on-page techniques. It is also a good idea to have proper tags and SEO-friendly content.
An e-commerce website should provide pleasant experience for people to surf. If the interface is complicated, it is actually possible that people don’t know how to make the purchase. So, it is important for us to remove the unnecessary complexity. Things should be made simpler so the overall experience can be much better.
When users are satisfied, they will return and purchase more products. It is also possible that there are more than a few duplicate contents in our product display pages. In this case, we should make sure that each page can be made original enough without too much effort on our part. This will allow us to get good ranking without spending so much time and money. With these methods, we should be able to make sure that our e-commerce will obtain more sales.