Do you know, over 40,000 searches take place on Google, every single second. The purpose and the core objective of Google is to connect people with exactly what they look for. And to do that, it presents the best information available at its dispense.You must be aware of the fact that title tags are the fist things users see on SERPs. They’re the first to indicate what’s on the web page. Therefore, your title tags are obviously one of the most important components of the web page. What else they can do? They impact the rankings and the click-through’s, and eventually, conversion.
Below is a pack of valuable information compiled by search engine optimization company Canada, to help you with learn 10 ways you can optimize your title tags, and get the best out of your webpages.
Top 10 Tips to Optimize Your Title Tags
- Spread Your Title Tags
The more title tags you have, your chances of getting higher rankings and conversions will be more. So, make sure every page must have title tags with specific focus on the content. Double check that you have a title tag across the whole website.
- Avoid Using Duplicate Title Tags
It will kill all your efforts, so do not think you’ll get away with duplicate title tags. Google recommends your website should have 100% unique title tags. Your website will get indexed for duplicate content, and you will be in for penalization.
- Title Tags Must Have Keywords
Including keywords in title tags will only maximize your chances of ranking. There are plenty of studies on this aspect, and all of them proved beginning title tags with the keyword is more effective.
- Target Keywords is More Appropriate
Analysis of keywords to be used in title tags shows that variations will not do any good. Instead, focus on the exact keyword in your title tags, for better results.
- Avoid Keyword Stuffing
You need to be creative and use keywords as naturally as possible. You may want to hire a content writer to do that, and it’s better you should spend some money beforehand. Repetition or forceful addition of keywords is inappropriate and unnatural. It will also hurt user experience, which is critical for ranking.
- Brand Name Should Be Added at The End
Brand name builds trust. Plus, you’ll have more chances to get CTRs. Here’s a simple way to create a title tag using keywords and company name.
Target Keyword – Company name
- Keep Them Under 60 Characters
Technically speaking, title tags should have 60 characters, not more. A longer title tag might get cut off on search engine’s results pages.
- Stick to Simple Format
Instead of decorating your tags with all caps, use a sentence cap. It will not only look spammy, the space will also be decreased. So avoid using all caps in title tags
- Numbers and Special Characters Work
If your title tags have numbers or special characters, they will stand out and look unique. As a result, you will have more chances to improve CTRs.
- Keep Pace with Competitors
In order to create strong and engaging title tags, keep spying your competitors who are enjoying high rankings on Google. This will help you create a differential advantage on your pages and make your title tags stand out.