People would say that just build a website and people will eventually come. But, if it was only that easy! In general, the satisfaction, efficiency and effectiveness of our website will determine whether we have specific environment that encourages people to return and stay longer in our website. Search engine optimization is also a component to ensure that people will return to our website. In this case, we should be able to make sure that our website is appealing. Without proper SEO campaign, user experience could actually be fatal to our business. When performing SEO campaign, we should try to be concise.
Studies show that it takes 25 percent longer to read on the screen than on paper. It means that our SEO campaign should be focused on pages that don’t contain too many texts. Long-winded paragraphs in our landing pages could actually dilute our SEO effectiveness. Even if thousands of people visit our pages through search engine results, not many of them are willing to scroll to the bottom a long page. Landing pages should be kept short and people should understand our primary messages after reading for a few minutes. Highly scannable content is essential for the success of our SEO campaign.
Long text should be aimed only for people who have real interest on our products and services. Even if many people are looking for information when using search engine, they still don’t like reading a massive amount of text. In this case, sub headings, short paragraphs and bulleted items are components that we can use to make an attractive content. Because first impression really counts, we should create landing pages without error. There’s no excuse; poor layout, complex navigation and typographical errors could cause people to click the Back button or close the tab. In this case, landing pages shouldn’t only be highly understandable, they should also be perfect without small errors.
When creating landing pages, we should work like a PR professional. In this case, we should know how to market our business. In this case, we shouldn’t use the lingo that is known only among the inner circle in our business. In this case, we should know how to write to sell. Landing pages should maximize the use of keywords. In this case, proper use of keywords is also an essential part of SEO. An SEO practitioner would go to a great length to choose phrases and keywords that are appropriate for our business. It is important to refresh and refresh. We shouldn’t let our landing pages to go stale, they should be kept interesting and updated with latest developments in the industry.
By preparing good landing pages, we should already know the audience. The audience varies in terms of experience and knowledge levels. In this case, we should try to simplify things to make it understandable to average people, but still attractive to more knowledgeable people. The content should be easy to understand for newbies, but still engaging to more experienced individuals.