Very few companies are now raised whether they should or not to participate in social networks. Most have assumed so, although in some cases, especially if they are small, have no very clear why. Their arguments do not go beyond the impulse that leads them to follow a mass fashion. However, if you really want to take the media should learn more about their virtues. But what are social networks?

Social networks are a few sites that allow people and organizations interact and share a common space on the Internet. They comparing them with the real world (offline) would be as public places where anyone can go to talk to your friends, express their interests and receive and impart information. They are considered as technological phenomenon in recent years. The most popular, that is, those with more users are Facebook and Twitter.

Then we explain the main reasons why they are so important to a company:

Create a Community

It is perhaps the best contribution of social networks. For a business is invaluable to gather in the same place, if not all, a good part of the people that holds some kind of linkage. They may be customers, admirers, fans, friends, listeners, competitors, suppliers … that it allows you to attend the talks that are generated around your brand and, something even more interesting, participate.

Listening and Responding

The concept of community includes the possibility for companies to communicate, directly and without intermediaries, with their audience. That resource, well used brings benefits. For example, it can be used to collect opinions regarding a new product launched or to resolve complaints about a service. This dialogue, known as “feedback” can also help Internet users feel closer to companies.

Make Marketing

Given its business model, social media is the ideal territory for the promotion. In fact, they offer tools to facilitate the dissemination of a message, as is the case of serving shared retweets, comment or a “Like”. Generally, the higher the quality and originality hold the contents provided by a company, the more options will expand as a virus by these virtual communities. It is to be the users themselves to recommend a brand. So marketing is practiced, and also low cost.

In short, social networks represent a development opportunity for companies because, properly exploited, allow them to win customers and lower their communication campaigns, among other advantages. Clearly, therefore, the importance of these digital platforms for organizations who would commit a mistake if they renounce plan a strategy to participate.