Social media is an essential marketing tool and it helps us to achieve many objectives. Compared to TV, printed and radio advertising, social media marketing is a highly effective and efficient method. With social media marketing, we should be able to focus on product promotion, announce special promotions, push many people to visit our websites and raise our online profile. Other benefits are the ability to establish new brands, strengthen existing brands, conduct latest market research and improve customer service. We should also be able to see what our competition is doing and we will be able to stay one step ahead. When starting a social media campaign, we should start by establishing our brand and raising awareness. We should be aware that millions of people are flocking major social media websites, such as LinkedIn, YouTube, Twitter and Facebook. It means that we have the opportunity to build our business image even before we launch our startup. Initially, we should show a communicating and friendly face. It is likely that we will face failure if insist on trying the hard selling technique.

By using social media approach, we should be able to invite people to look at our company further. It is also possible to engage with potential customers in funny and witty ways. In YouTube, we should be able to upload intriguing and amusing short videos that will be shared by many people. Our primary intention is to create something relevant and interesting. As an example, many smartphone sellers upload torture test videos on latest smartphone models, which may seem destructive, but could attract plenty of people. After using social media approach for a few months, we should be able to assemble a group of early core supporters who trust and enjoy our information. This is an essential way to drive our business forward. Through invites and links in social media, we should be able to drive additional traffic to our website. We should provide enough coverage about our services and products. By adding more traffic into our website, we should be able to obtain higher ranking steadily among search engines.

In social media marketing, we should try to combine all available benefits. Social media marketing should be considered as a mean to show the human face of our business, Our Facebook post and Twitter message should be a representation of real human opinions. We should be able to communicate directly to our supporters. We will be able to gain vital feedback and explain products. This is a personal feature that can help us share important ideas to loyal customers and like-minded people. As an example, LinkedIn is an important platform that allows us to connect with professionals. Social media marketing should give us an opportunity to learn, listen, look and adjust our offering. We should always listen to constructive criticism and find ways to implement them. Any praise we get should also encourage us to further improve our product and service quality. Both criticism and praise we get from social network are equally valuable.