Starting up a new venture, but don’t think you have the funds to make a splash? Advertising can be expensive, but it’s important to keep your business brand front and center, especially when you’re starting out. Here’s 5 tips to get your marketing started without spending a fortune.
- Make it social
Social media is one of the most effective and least costly ways to keep current and potential customers in the loop about your offerings. Consider your business, your brand, and your customer demographics when you decide which social marketing vehicle to invest your time and resources in. Trying to reach millennials? Twitter or Instagram, Vine or YouTube are likely to be your best bets. Trying to get in touch with Baby Boomers? Believe it or not, Facebook and Pinterest are the best places to get their attention.
Creating a social media content calendar and sticking to it by releasing at least several pieces of content per day, per platform can be a cheap and easy way to keep your brand top of mind for your core customer demographic. Be sure to follow the 80/20 rule–80% value-added content and articles, and 20% promotional messages. Talk much more about things your customers need to know than trying to sell them something! You want to be a trusted partner.
- Cultivate reviews
Yelp, Google, Amazon and other review options are a great way to encourage people to visit your store or purchase your goods and services online. Being sure to ask your current customers for reviews not only reminds them how important they are to you but also gives you a chance to brag (yes, brag!) to new customers about how great you are.
- Keep in touch
Whether you choose emails, personal phone calls, physical letters or text messages be sure you are staying in touch with your customers on a regular basis. Phone calls can be the most effective method, but text messages are becoming more and more prevalent as email moves into the back-burner due to overuse. Unfortunately, while email is one of the most immediate and cost-effective ways to reach customers, people these days are so inundated with marketing emails that the efficacy of this method has dropped dramatically. Make an effort to keep customers within the fold with an onboarding strategy that lets people interact with you in the way they are most comfortable.
- Send it home
Leave-behinds such as premium gifts, flyers, postcards or business cards are ideal for business-building because they give customers and prospects something physical that they can use to remind them of your business or service–or even better, gives them something they can pass along to a friend to share the love!
- Give back
Community service and involvement with charitable organizations can be one of the best and most fulfilling ways to raise the profile of your business within the community, building potential partnerships and finding new customers at the same time. Charity work can help you impress potential clients, reinforce why current customers do business with you and also gain you much-needed leadership clout within your community.
About the Author:
Morris Edwards writes the website content for A1 Business Pte Ltd. He also writes regularly for the CompanyRegistrationinSingapore.com.sg blog site.