If you operate a dental or medical practice—or another business otherwise involved in the healthcare industry–standing out from the crowd and marketing your services is imperative. To attract the attention of potential patients, you must ensure that your business has a strategic website that has been search engine optimized, contains valuable content and includes video marketing.
Strategic Website
Creating a strategic website for your practice serves as a central marketing hub which facilitates communication with existing patients and attract new ones. It should be set up by a knowledgeable web design company that understands the importance of marketing in your niche. Your website should be easy to navigate, aesthetically pleasing and include proper coding so that search engines place it in high listing results.
Top Search Engine Position
A flashy website will not generate leads if it hasn’t been properly optimized for search engines. Important factors used to market your practice include content that is educational and valuable to your clients. Also, the HTML and architecture of your website should be optimized for your city and the medical services you provide. Title tags and meta-descriptions should clearly indicate the keywords that are important to your business. Off-page search engine optimization is also important. Authoritative links from other websites must be linked to your website so search engines will recognize your content as being valuable.
Outstanding Content
Content plays a key role in marketing your medical or dental practice. With it, you can answer questions and educate your target audience. For example, if you are an orthodontist who helps children straighten their teeth, provide information that answers questions about the process of wearing braces. Content and marketing for periodontists will be different from that of, say, podiatrists, but the information provided by any practice should be both relevant and patient-friendly. By sharing this type of quality information, you open the door of communication with potential or existing patients which should help build comfort and trust.
Video Marketing
One technique you can use to distinguish your practice from the competition is by using video marketing. The use of video is a positive way to reinforce trust. When patients see you and your specialists in real-life situations, it puts them at ease and creates a higher level of credibility, which is of the utmost importance for a medical or dental practice. Word-of-mouth video testimonials reinforce a positive and authentic atmosphere and helps put people at ease. Also, consider using quick videos that highlight your staff or provide information on current trends and news. By employing these helpful marketing tools, you will create personable relationships and educate your community.
Have clearly defined marketing goals in mind when you work with a web designer. Provide valuable content that includes the use of video, and you should see a rise in client connections.
Informational Credit to Progressive Dental Marketing