Customized promotional products have long been a popular marketing tool. The effectiveness of this marketing method, however, depends on the type and quality of the products you choose. Beware of spending money on items that will not achieve optimal results. Choose promotional products that your customers will actually use. Promotional products can not only help you maintain your existing client base, they can also attract the attention of new clients. Here are four promo items that will stick around in your customers’ homes.
1. Pens
Everyone keeps pens around for jotting down notes or, at the very least, doodling while on the phone. When choosing promotional pens, you have a large variety of styles and price points to choose from. In many cases, it is worth it to pay a little extra for good quality. After all, every time the customer uses the customized pens, he or she will be reminded of your business. Therefore, you will want the pen to last. Promotional products like these act as walking billboards, ensuring that you gain repeated marketing exposure every time they are used by recipients.
2. Drinkware
Whether you choose custom tumblers, coffee mugs, thermoses, travel mugs or sports bottles as promotional items, you are making a good business decision. More substantial and useful than a key chain or similar trinket, custom drinkware is always a popular choice. If you keep the logo design bold and fun, some customers might even start collecting your company’s promotional drinkware.
3. Tote Bags
Reusable tote bags have always been popular, but they are even more so now that many grocery stores encourage customers to use recyclable bags instead of paper or plastic. Whether serving as a grocery bag or beach bag, tote bags are items your customers will actually use – perhaps on a daily or weekly basis. As the totes are carried, your company logo is displayed for bystanders to see. Make sure you make it count. Do not skimp on quality printing and artwork for your design and logo. The image and text doesn’t need to be detailed – in fact, often simple designs make the most powerful statements. Consider the top brands and companies in your industry and study their logos for ideas.
4. Calendars
Calendars are always popular because most people want to keep track of dates. Customized wall calendars are excellent for promotion because you can design them any way you want and they will serve as a daily advertisement for your business. When creating the design, do so with the customer in mind. The photographs and artwork need to look professional and attractive in order to give a positive impression of your company.
No matter which products you choose, gear them towards your type of business and your typical customer. Does your business have a connection with the travel or sports industry? If so, choosing travel mugs or sports bottles for your drinkware promotional items may be better than steins or wine glasses, for example. Knowing your customers and acting accordingly can put you well ahead of your competition.