The Internet giant makes five contraventions of LOPD, punishable by fines of 40,001 euros to 300,000 euros by the lack of proportionality in the treatment of data and the absence of specific purposes
Confirmed the five serious violations, and Google Inc. Google Spain would face a fine of between 40,001 and 300,000 euros and 40,001 euros 900 to test if the minor offense. With this, the Agency aims to clarify whether the combination of data from various services complies with the guarantees of information to users and if the aims and proportionality for which information is used legitimate data processing.
Also, consider whether the retention periods and options for users to exercise their rights of access, rectification, cancellation and opposition comply with the Data Protection Act. Specifically, the AEPD has found that Google “does not clearly informed about the use you will make of the data it collects from users, so they can not know precisely what ends justify the collection of personal data and the use to be made of them. “
It also notes that it is possible that Google may combine personal information from one service to the other and use it for other purposes in the framework of unifying privacy policies. For the Agency, ” the absence of information from Google might involve data processing was performed illegitimate “.
Google-states-agency might be maintaining the user data indefinitely or unjustified . The law states that personal data must be canceled once they are no longer necessary or relevant for the purpose for which they were collected, while Google “keeps them beyond these limits.”
The AEPD also examines whether the exercise of rights by users is “hampered and even prevented” because the tools offered by the company are “scattered, are not available to all users, are incomplete and appear with names not always correspond to the matter in question. “
Appreciated the European Authorities last October breaches European rules on data protection and the company sent a document with recommendations indicating how to comply with the law, giving a run for it without Google offered “satisfactory answer” to these demands.
Author Bio: Ankur is the Digital Media strategist of SEO India Agency. He is also an active blogger and loves to share his experience and knowledge of the SEO India, Internet Marketing and reputation management.