There is so much information on the web about Search Engine Optimization; though it would be useful to create a compact guide reviewing best practices that SEO companies can continue with, to improve crawling and indexing of your web pages. In the case of SEO, knowing what not to do is as important as knowing what to do.
Professional SEO services provide use these On-Page SEO tactics:
- URL Structure
- Image Optimization
- Keyword Density
1. Internal Links: Internal linking is as important as external Link Building. This method connects each and every page with each other. This connectivity helps search engines to crawl complete site. To connect all pages with each other it is important to have content related to linked page. Only correct keyword hyper linking helps to achieve ranking in search engines.
2. Meta Data: Meta data gives your site a unique identity in online world. Meta data is information of site in Google understandable language. These tags include title tag, description tag, canonical tags etc.
Headline Meta tag gives a parameter to measure the importance of title in particular page. These may vary from H1 to H6. Usually H1 is most important headline which tells Google that keyword mentioned in H1 is relevant to the content described in that page. As per SEO rules heading tags may go up to h3 level. Each page should include only single H1 but may include 2-3 times H2, H3 tags.
3. Optimized Content: As creating unique content is time consuming, that is why many companies copy content from other websites. Having a link with duplicate content site is of no use. Therefore, first of all create unique content for your website and stuff important keywords in your article. Get keywords hyperlinked with your relevant website page. Your content or article should need strong and clear description about your product/company/service etc. Use smart hyperlinks and bold/italics/underline and other mechanism that clearly emphasize on keywords.
The most important thing to remember is that all you do on a web page should be for visitors and robots Google. All black hat tactics are a way of trying to trick Google, and as you might guess, Google does not like it. In most cases you will get caught, punished, and make any good SEO work that you have done (or any work at all) could be lost. Therefore, it is better not to go for shortcuts.
Although it is a best practice to hire SEO, so that you can keep an eye on his work but for that you should at least have brief knowledge about basic SEO tactics.