Many individuals and businesses today realize the need of websites to promote a business, product, service or idea. You can great a free website using an amazing site maker such as www.ucoz.com. Regardless of the nature of your website, you will need to update it with fresh content to keep it relevant and interesting. If you want people to keep coming back to your website, you need to learn how to develop great content for the site. There is a sea of content on the web today so you need to make yours stand out to get attention. Here is how:
Use descriptive titles
The title of the post is as important as the content itself. Your titles should tell the reader what your post is all about. Some people prefer to play it straight while others like to use humor. It does not matter as long as the article tells the reader what to expect. Remember, the title should also tell the reader what is in it for them.
Use clear language
When you create a free website and launch it, know that it is visible to the entire globe. This means that when you are developing content for the site, you are appealing to an international audience. You must understand that not everyone speaks English as well as you do. Therefore, if you want people all over the planet to enjoy your posts and to keep coming back, stay away from jargon as much as possible. Use simple, clear language.
Be conversational
Regardless of the nature of your website, you should always use direct address if you want to appeal to your readers. You can decide to be conversational in that the reader will feel it is as if you are talking directly to him or her. Let your writing voice feel the same as your speaking voice. Readers love to read posts that make them feel they are having a face-to-face conversation with the writer. If you use a technical approach, many visitors will not complete reading your post.
Break it down
An excellent way of making your content user-friendly is ensuring it is digestible. Do achieve this; you have to break down your content into small parts. First, start with a short, captivating introduction, the body and a conclusion. Break up the body further into small paragraphs to make it easier for readers. You should also separate each point with a subheading so that the reader does not get tired trying to figure out the points in his or her head.
Summarize
You have probably heard of the saying that if an idea is worth sharing, it is worth sharing again. Hence, you should always summarize your content to remind the reader of the important points he or she has learned. There are several ways of summarizing but bullet points work the best. Therefore, to develop great content, remember to:
- Select descriptive titles
- Use clear language
- Speak to them directly
- Make the post digestible
- Have a brief conclusion